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SPH Search and Yahoo! announce partnership

SPH Search´s Global Web Results to be Powered by Yahoo! Search Technology

SINGAPORE, 12 March 2008 - SPH Search Pte Ltd (SPH Search), a joint venture between leading local media company Singapore Press Holdings (SPH) and Norwegian media group Schibsted ASA (Schibsted), and Yahoo! (Nasdaq:YHOO), a leading global Internet company and the largest publisher on the web, today announced a strategic partnership whereby SPH Search´s global web results will be powered by Yahoo! Search technology.

The SPH Search partnership with Yahoo! will leverage Yahoo!´s global scale and capability to enhance the SPH Search service with non-Singapore specific search information in its web search results for users.

“Our partnership with Yahoo! is a sign of our determination to make it as easy as possible for people to get exactly what they want, when they want it,” said Mr. Paul Jansen, chief executive of SPH Search. “Through collaboration, we aim to give better results and greater user- friendliness to our users.”

“Yahoo! is one of the most recognizable and admired brands in the world and we are leaders in providing indispensable search experiences to hundreds of millions of people and thousands of partners worldwide,” said Ken Mandel, vice president and managing director, Yahoo! Southeast Asia. “Yahoo!´s leadership position makes us an attractive partner of choice and we are happy to welcome SPH Search in Singapore to Yahoo!´s vast and growing worldwide partner network,” Mandel added.

For SPH Search, this partnership supports efforts to work with strategic partners in preparation for its launch in the first quarter of 2008.

About SPH Search

SPH Search was born of collaboration between two media powerhouses: Singapore Press Holdings Ltd (SPH) and Schibsted ASA. The two companies, listed and headquartered in Singapore and Norway respectively, have long been in the business of giving people information, and significantly, in the context which makes the information more useful.

Both companies have also established reputations as trusted sources, each over more than a century, with their continuous delivery of accurate information speedily. The platforms on which they do this have changed over the years and have, since the 90s, included the World Wide Web.

Their joint venture, SPH Search, aims to provide the premier online tool for anyone seeking information about Singapore, its people and its businesses. It intends to respond to queries speedily, and more importantly, it plans to make relevance the hallmark of its answers.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com. Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

 

For more information, please contact:

SPH Search  
   
Johnson Goh
Vice President, Marketing
SPH Search Pte Ltd
DID: 6319 1638
Email: jgoh@sph.com.sg
Pauline Leong (Ms)
Marcom Manager
SPH Search Pte Ltd
DID: 6319 2728
Email: pleong@sphsearch.sg
   
Chin Soo Fang (Ms)
Head
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1216
Email: soofang@sph.com.sg
Adrian Cheong
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcy@sph.com.sg
   
Yahoo! Southeast Asia  
Jason Coates
Yahoo! Southeast Asia
DID: +65 6477-6746 / +65 9126 3823
Email: jcoates@yahoo-inc.com