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SPH launches Breaking News SMS Alert for SingTel subscribers

Singapore Press Holdings and SingTel provide breaking news SMS alert service to SingTel post-paid subscribers

SINGAPORE, 29 January 2008 – Ever wished you had access to the latest business and soccer news on your mobile phone while on the move? With the latest mobile phone news alert service initiated and jointly provided by Singapore Press Holdings (SPH) and SingTel, you will literally have news at your fingertips.

SPH and SingTel are collaborating to provide this service to their customers. Called the SPH Breaking News SMS Alert, this service is offered exclusively to all SingTel post-paid subscribers.

SingTel subscribers are able to choose any of the following five options:

English News
- Business & Finance
- Singapore News
- World News

Chinese News
- Soccer News
- Chinese News

Receivers of the SMS alerts will receive first hand important news in summarised, concise format which can be stored in their mobile phones and read at their own convenience. This caters well to a country like Singapore, which is a country with one of the highest mobile phone penetration rates in the world, and one that has one of the highest rates of SMS messages sent per capita.

In addition, for the very first time in Singapore, Breaking News in Mandarin via SMS alerts is available. Subscribers to the Chinese News SMS Alert will receive news snippets that focus on general interest issues as well as the Chinese entertainment scene.

Soccer fans who subscribe to the Soccer News SMS Alert can now also get football news and tips from the editorial teams of both popular evening newspaper Shin Min Daily News (新明日报), Lianhe Wanbao (联合晚报) and SPH´s flagship Chinese newspaper Lianhe Zaobao (联合早报). This service will be popular to soccer fans who are more comfortable with Chinese than English, as most of the existing soccer news and tips are in English.

The Business & Finance SMS Alert would be of particular interest to busy executives who would like to be kept well-informed of key happenings in the world of business and finance. These updates are provided by The Business Times and The Straits Times, both published by SPH. With this service, subscribers have the advantage of receiving the latest news before their executive counterparts. They also have the option to read the news as and when they have time on their hands as they shuttle between meetings.

Mr James Heng, Executive Vice President of Product Branding / Digital Media of SPH, said: “Now with SPH Breaking News SMS Alert service, all SingTel Mobile users can have easy and timely access to the latest news breaks. They can still continue to access full stories and updates on SPH WAP Mobile News Service launched about a year ago.

As a leading media company, SPH will work with our partners to seek innovative ways to provide the public with quality content which are relevant and timely.”

“We are very pleased to be the first to offer this SMS alert service to our subscribers,” said Mr Low Ka Hoe, Director of IPTV and Content. “Being able to keep a finger on the pulse of the latest news at all times - no matter where they are - is something we are certain our customers will find to be extremely useful and valuable. We are especially excited about bringing Chinese and soccer news to customers who are more comfortable with the language but have so far had to settle for updates in English.”

The SPH Breaking News SMS Alert service comes at an affordable price ranging from $4.28 to $5.35 per month (including GST). For this price, subscribers will receive between 17 to 25 SMS alerts per month. There could be more SMSes sent for major news outbreaks. The SMSes are usually sent out between 9am and 8pm.

As an incentive for SingTel post-paid subscribers to sign up for the SPH Breaking News SMS Alert, the subscription fees for the SMS alerts will be waived for the first 30 days.

To subscribe to SPH Breaking News SMS Alert, SingTel users simply need to dial *155 on their mobile phones.

For more information, log on to www.asiaone.com/mobilenews or www.ideas.singtel.com.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For media enquiries, please contact:

Raymond Teoh
Assistant Vice President
Interactive Business Unit
Singapore Press Holdings
HP: (65) 9099 8999
Email: rayteoh@sph.com.sg

Ivy Chiong (Ms)
Assistant Product & Business Development Manager
Interactive Business Unit
Singapore Press Holdings Limited
DID: (65) 6319 1491
HP: (65) 9673 0660
Email: chiongaw@sph.com.sg

Eric Ching
Manager
Corporate Communications
Singapore Press Holdings Limited
DID: (65) 6319 1280
Email: chingsm@sph.com.sg

Tricia Lee (Ms)
Corporate Communications Manager
Singapore Telecommunications Limited
DID: (65) 6838 3065
HP: (65) 9150 7199
Email: tricialee@singtel.com

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

 

About SingTel

SingTel is Asia’s leading communications group with operations and investments
around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond.

With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms.

To serve the needs of multi-national corporations, SingTel has a network of 37 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners.

The Group also has major investments in Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. Together with its regional partners, SingTel is Asia´s largest multi-market mobile operator, serving about 158 million customers in eight markets.

SingTel employs more than 19,000 people worldwide and had a turnover of S$13.15 billion (US$8.40 billion) and net profit after tax of S$3.78 billion (US$2.42 billion) for the year ended 31 March 2007. More information can be found @ www.singtel.com and www.optus.com.au.