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SPC and SPH MBO introdice first Out-Of-Home digital advertising at service stations

SINGAPORE, 28 JANUARY 2008 – The next time a car owner pays for his petrol or a shopper buys his groceries from a Singapore Petroleum Company Limited (SPC) service station, he will be greeted by a brand new advertising medium – an SPH MediaBoxOffice (SPH MBO) plasma screen.

SPC and SPH MBO are jointly introducing Out-of-Home (OOH) digital advertising at SPC service stations across the island. This is the first partnership between SPH MBO and a petrol retail chain, and is also the first time a major petrol retail chain is being used extensively as an advertising channel in Singapore.

Mr James Heng, Executive Director of SPH MBO and Executive Vice-President, Product Branding/Digital Media, Marketing Division of Singapore Press Holdings, said, “SPH MBO is very pleased to be partnering SPC, one of the leading petrol retail chains in Singapore and a regional player in the oil and gas industry, to provide a service to advertisers and consumers. This new network, in addition to our existing screens in shopping malls and banks, is a vote of confidence in the emergence of digital OOH media as a major advertising platform.

“SPC´s extensive network is a great way to reach out to the target audience of many advertisers, in particular those in the higher income group, white collar workers, as well as families. We appreciate and welcome SPC´s participation in creating new and effective marketing channels, and are also confident that SPC´s customers will enjoy and benefit from the extra service provided for them,” he added.

42-inch plasma screens have been installed in the service stations for advertisers to air their commercials. With these, consumers can view the entertaining ads while they wait for their turn at the counters.

“SPC sets new directions by continuously defining new parameters of vibrancy and relevance in the interests of our customers. We are the first in Singapore to introduce drive-through ATM at a service station and will be the first to offer CNG on mainland Singapore,” said Mr Chris Keong, SPC Senior Vice President of Marketing. “At the same time, we leverage the branding visibility of our retail network to encompass a social dimension as well. Doing our part in corporate citizenry, SPC is donating advertisement slots on the plasma screens to various non-profit organisations to use this new media avenue to communicate their causes to the community.”

Besides the plasma screens, SPH MBO and SPC will be extending their partnership to develop other forms of outdoor media at SPC stations. The SPC digital media network is the latest initiative of SPH MBO, which currently has more than 400 indoor digital screens in shopping malls, POSB branches and office buildings islandwide.

Jointly issued by:

Singapore Petroleum Company Limited
Co. Regn. No: 296900291N

SPH MediaBoxOffice Pte Limited
Co. Regn. No: 200511176Z

For more information, please contact:

Lim Beng See
Head, Investor Relations & Communications
Singapore Petroleum Company Limited
Tel: (65) 6477 1535
Mobile: (65) 9677 2368
Email: bengsee.lim@spc.com.sg

Ang Lai Lee
Senior Executive, Group Corporate Communications
Keppel Corporation Limited
Tel: (65) 6413 6427
Email: lailee.ang@kepcorp.com

Edward Tang
Deputy General Manager
SPH MediaBoxOffice Pte Limited
Tel: (65) 6319 1795
Mobile: (65) 9066 4219
Email: edtang@sph.com.sg

Francis Mah
Manager
Corporate Communications
Singapore Press Holdings Limited
Tel: (65) 6319 1028
Mobile: (65) 9697 8208
Email: mahys@sph.com.sg

About SPC
SPC is a regional oil and gas company with interests in oil and gas exploration and production, refining, terminalling and distribution, marketing and trading of crude and refined petroleum products. It is an associated company of Keppel Oil & Gas Services Pte Ltd, a wholly-owned subsidiary of Keppel Corporation Limited.

This press release is also available at www.spc.com.sg and www.kepcorp.com.

About SPH MediaBoxOffice
SPH MediaBoxOffice Pte Limited (SPH MBO) is an out-of-home media advertising company, wholly-owned by the Singapore Press Holdings Limited, a major multi-media organisation with interests in print, broadcasting, Internet and New Media. SPH MBO provides marketing solutions through digital media, static media and events.

We own and operate the largest digital outdoor media network in Singapore, with four large LED screens at prime locations and more than 400 plasma and LCD screens in malls, banks and office buildings island-wide. We have also introduced new interactive marketing solutions through the Reactrix system, which is located in seven major shopping malls in Singapore, with five more malls in the pipeline.

We also execute ad campaigns on large-format billboards, banners and other static outdoor media in key locations in Singapore. We provide events management services to clients seeking to extend their reach to their target audiences through innovative, experiential events.