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my paper,Singapore’s first full-fledged bilingual newspaper, is out!

Singapore, 7 January 2008 - Readers of Singapore’s Chinese freesheet my papercan now enjoy the best of both worlds when it relaunches as a full-fledged bilingual newspaper on 8 January!

Published by leading media group Singapore Press Holdings, the compact-sized, full-colour newspaper places equal emphasis on Chinese and English, offering readers double the content and twice the reading pleasure.

Divided equally into both English and Chinese sections, my paperwill continue to offer concise and thought-provoking news written in a crisp and breezy manner. While both the English and Chinese sections will cover a comprehensive range of news, from political, business to entertainment, stories on China, Taiwan, Hong Kong and the region will be covered mainly in the Chinese section to retain the original flavour of the news.

Instead of a mirror translation of stories, my paperis an uniquely integrated product in which each piece of news or commentary is presented in one language only. The bilingual my paperis designed to give a fulfilling reading experience to bilingual readers aged between 20 and 40 years old who desire to keep abreast with both languages, which are increasingly important in a globalised world.

The relaunch of the paper, which saw dramatic improvement in its design and layout, will be accompanied by an increase in daily circulation from 180,000 to 300,000 copies. It continues to be available from Monday to Friday at MRT stations, bus interchanges, office buildings and selected residential areas.

Mr Goh Sin Teck, who is the Editor of the freesheet since its debut in 2006, will continue to helm the Chinese section while Mr Yeow Kai Chai, the former Deputy Editor of Straits Times’ Life! Section, leads a new editorial team as Editor (English) to put together the English section.

Mr Goh said: "my paperaims to attract more readers who do not read Chinese newspapers, so the new design is more like an English newspaper to help readers adjust better to reading a bilingual publication."

Mr Yeow said: "The English section is targeted at busy working adults who want a diet of news on the go and opinion pieces from both journalists and the public."

Publicity campaign
Kicking off the publicity campaign for the revamped my paperwill be giveaways at Raffles Place MRT station from 8am on 8 January.

Goodie bags containing a bundled set of Nescafe latte with Tau Sar pastries from a famed Hokkien confectionery and a copy of my paperwill be distributed by a group of my paper"ambassadors" to the busy executives at all exit points of Raffles Place MRT station. The giveaways comprising the selected food items are in line with the freesheet’s objective of providing readers both western and eastern worldviews.

From 9 to 10 January, the "ambassadors" will be travelling on an open-top "musical bus" around the CBD to distribute more goodie bags during lunch time from 12 noon to 2pm. Touring with them are musicians from a Singapore band called Soul Ethnicity. They will provide entertainment for the lunch crowds with their brand of funky chill-out music using eastern and western musical instruments.

Finally, the campaign will culminate in the "Spin-a-Prize" draw at Raffles Place Courtyard on 11 January. Readers who show up with a copy of my paperwill stand a chance to spin the "sure-win" wheel to get dining vouchers, movie passes and more freebies plus a chance to win air tickets to Shanghai and Sydney at the grand draw.

Media Coverage
Catch the editors of my paperas they join the group of my paper"ambassadors" on 8 January at 8am to distribute the bilingual freesheet at Raffles Place MRT Station Exits A & B (near Raffles Place Courtyard).

Your reporter and photographer are invited to cover the event and meet the editors at the launch. Please contact Ms Lim Ser Yee of Product Branding & Promotions at 9369 5766 if you need more information.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Francis Mah
Manager
Corporate Communications
Singapore Press Holdings
DID : 6319 1028
Email : mahys@sph.com.sg

Lim Ser Yee
Senior Promotions Manager
Product Branding & Promotions
Singapore Press Holdings
DID: 6319 2342
Mobile: 9369 5766
Email: limsy@sph.com.sg

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.9 million individuals or 81 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; online marketplace for products, services and employment, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.