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SPH Magazines– FiRST spawns first foreign edition in Indonesia

Singapore, 21 December 2007 – Asia´s premier movie magazine, FiRST, published by SPH Magazines Pte Ltd ("SPH Magazines"), will be available in Bahasa Indonesia to movie lovers in Indonesia.

FiRST Indonesia will be published and distributed by PT First Asia Media under licence granted by SPH Magazines. PT FiRST Asia Media is wholly owned by Mr Jimin Chen, one of the proprietors of Foukner Books, Indonesia. This is the first publishing licence granted by SPH Magazines for an overseas edition of FiRST.

"It was noted that Indonesians do enjoy going to the movies and are very interested in all sorts of information regarding movies and the entertainment circle. We therefore saw the potential market for FiRST in Indonesia. Once we found a credible partner, we knew we would not let this chance slip by for movie-goers and buffs in Indonesia. Together with our partner, we will ensure that through FiRST Indonesia, we will constantly meet with all the diverse needs of our readers and advertisers which is consistent with SPH Magazines’ philosophy to be a publishing powerhouse." says Allen Loh, Managing Director, SPH Magazines.

FiRST Indonesia will cover everything from the latest Hollywood blockbuster to local film festivals, from the biggest stars of the West to Asia’s best-loved celebrities. FiRST Indonesia will also provide exclusive yet extensive content coverage, including interviews and up-to-date movie news and reviews, for the sophisticated Bahasa Indonesian-speaking moviegoers. The pages of the magazine will also provide entertainment and moviegoers´ related products from digital entertainment to fashion, from F&B to hangouts.

Royston Loh, Managing Editor of FiRST, says “FiRST is glad to be able to live up to its vision to be Asia’s Premier Movie Magazine through this licensing arrangement. Asian movies are finally getting recognised around the World and we will continue to grow FiRST regionally so that we can bring our readers more first-hand movie news, here and around Asia. Perhaps, soon enough, FiRST may also be able to be the authority to bring Asian movies to the West."

"The FiRST team has demonstrated the standard of a very high quality publisher which my team is very honoured to emulate. I am also very impressed by the professionalism of SPH Magazines and believe that this partnership is certainly the right step forward for PT First Asia Media," enthused Mr Jimin Chen, Director of PT First Asia Media.

The inaugural issue of FiRST Indonesia was launched on 20 December 2007 at major newsstands in Indonesia at the special price of 29,500 rupiah. The normal price subsequently will be at 35,000 rupiah.

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Issued by SPH Magazines Pte Ltd
Co.Regn. No: 1969-00476-M
 

MEDIA CONTACT
Sim Yen Han
Assistant Manager, Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 5333, Mobile: 91004934
Email: yenhan@sph.com.sg

Angelina Choo
Team Head, Branding & Promotions
SPH Magazines Pte LTd
DID: 6319 1458, Mobile: 9007 9900
Email: angiec@sph.com.sg
 

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Hong Kong, Thailand, Malaysia and Indonesia. The magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.
 

About FiRST

FiRST Magazine is Asia´s premier movie magazine. It covers anything from the latest Hollywood blockbuster to local film festivals, and spotlights the biggest stars from the West and Asia´s best-loved celebrities.

FiRST Magazine provides exclusive and extensive content coverage, including interviews and up-to-date movie news and reviews, for the sophisticated English-speaking moviegoers. FiRST provides entertainment and moviegoers´ related products from digital entertainment to fashion, from F&B to hangouts.