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Young Parents holds its first ever Pedal 'N' Run

Singapore, 30 November 2007 - SPH Magazines Pte Ltd (“SPH Magazines”) Young Parents launches the first Pedal ’n’ Run for five year olds and up.

Come 15 December, Young Parents will hold its first ever Pedal ’n’ Run event at Bishan Park II for children aged five to 10 years old. This event kicks off the Young Parents Talent Series, which celebrates the talents of children in various fields such as sports, music and the arts. This first-of-its-kind event comprises a 1.5km cycling leg and a running leg of half a kilometer. It is open to two age groups: Pre-junior (five to seven years) and Junior (eight to 10 years).

Young Parents’ Pedal ’n’ Run is the first non-competitive public sporting event that involves running and cycling for children from as young as five. Every participant of Pedal ’n’ Run will receive a certificate of participation. Other fun awards like Best Dressed, Best Finishing Act and Most Sporting kid will also be given out.

Participants and their families can expect exciting stage games and carnival activities, in addition to attractive goody bags worth over $30, and opportunities to win other great prizes.

Young Parents’ Pedal ’n’ Run is organised by SPH Magazines, and presented by Dairy Products From France, with the support of Hasbro, Vitagen, Marigold, Le Crunch and Abbott Nutrition.

Registration for Young Parents’ Pedal ’n’ Run can be done at www.youngparents.com.sg. Closing date: 5 Dec 2007.

Media Invitation:

Your journalist and camera/video crew are invited to join us at this launch party.

Date : 15 December 2007, Saturday
Time : 7am to 10am
Venue : Bishan Park II

To RSVP, please contact Ms Sim Yen Han by Friday 14 December 2007:

Sim Yen Han
Deputy Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: (65) 6319 5333
Mobile: (65) 91004934
Email: yenhan@sph.com.sg
www.sphmagazines.com.sg

Media Contact

Joanna Chew
Deputy Branding & Promotion Manager
SPH Magazines Pte Ltd
DID: (65) 6319 6173
Mobile: (65) 81830861
Email: joannac@sph.com.sg

ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Young Parents

A time-tested resource for parents of young children aged 0 – 9, Young Parents is the most established parenting magazine in Singapore. It is read by discerning parents and valued for its in-depth and authoritative features and real-life stories on pregnancy, pediatric health, education, and family bonding. It is packed with helpful tips from experts – doctors, consultants, educators and experienced parents. It has been a trusted source for parenting ideas and expertise since 1986, and it enjoys a readership of 30,000 per month (Source: Nielsen Media Index 2007). Young Parents is also distributed in Malaysia.