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Golf Digest Singapore, the Newest International Edition of the No. 1 Golf Publication, tees off in Singapore

18 October 2007 - SPH Magazines Pte Ltd will be launching Golf Digest Singapore on 24 October 2007, the Singapore edition of the No.1 Golf Publication. The new title, licensed from Conde Nast Publications, is positioned to be the premier golf magazine in Singapore, offering unique and comprehensive content to local golfers.

“We are pleased to unveil Golf Digest Singapore as the newest international edition of the magazine, further establishing Golf Digest´s global presence,” said Jerry Tarde, Chairman and Editor-In-Chief of Golf Digest. “This new initiative is directly inline with our commitment to growing the Golf Digest brand by bringing tailored, localised content to different regions throughout the world.”

Golf Digest Singapore will feature contributions from Golf Digest´s roster of the world´s most successful professionals including Tiger Woods, Ernie Els, and Annika Sorenstam, as well as top teachers like Butch Harmon and Hank Haney. Issues will contain international and local golf features, previews of golf´s four Majors and high profile local events, extended golf travel stories, comprehensive equipment articles, and an entire spectrum of golf lifestyle pieces. Golf Digest Singapore will also feature locally sourced golf and lifestyle articles especially catered to golfers in Singapore, as well as licensed content from associated Conde Nast publications, Golf World and Golf For Women.

Readers will get essentially four magazines each month for the price of one – making Golf Digest Singapore the biggest, most comprehensive, and value-for-money golf publication in town.

Golf Digest Singapore will kick off with a bang with the November 2007 issue, and will include a wide variety of exciting articles to inform, educate and inspire. The inaugural issue will include a preview of the upcoming Barclays Singapore Open, the highest paying national open in Asia; the swing sequence of Ernie Els, World No.5 golfer (and Golf Digest Playing Editor); as well as a Special Feature Spread on Health & Fitness to prolong your game. Golf Digest Singapore is the official Singapore golf media for the Lexus Cup 2007 (to be held in Perth, Australia, in December), and as such, will have a preview of the event that will feature the best women golfers in the world. In addition, the issue will contain an array of equipment, travel, and lifestyle features that will make Golf Digest Singapore a must-read for all golfers from the PMEB market and beyond.

Golf Digest is the most respected golf magazine around,” says Tan Ju Kuang, Editor of Golf Digest Singapore. “We have the best golfers and coaches in our team of contributing instructors, and our comprehensive array of articles covers all aspects of this great game. But Golf Digest Singapore takes it one step further by incorporating local content that complements the successful and proven editorial framework of the US version. This will give our readers the best of all possible worlds.”

With top editorial content in place coupled with SPH Magazines´ extensive resources, Golf Digest Singapore is set to sit at the pinnacle of the golf publication industry.

Commenting on the potential of the publication, Sharon Wang, General Manager of SPH Magazines Pte Ltd, says, “The launch of Golf Digest Singapore is a wonderful opportunity for two respected publishing companies to come together in a collaborated effort. US Golf Digest is published by Conde Nast, one of the world´s most established and successful publishers, and our Singapore edition of ®The No.1 Golf Publication will be a great platform whereby SPH Magazines can enhance the editorial excellence of the leading title with our resources. We are committed to the success of what will be our flagship golf magazine, and will work hard at maximizing its efficacy for all our advertisers and partners.”

Golf Digest Singapore will be available at newsstands on 24 October 2007 at the price of S$6.50

Golf Digest Official Launch Celebration and Roadshow

From 30 October to 4 November 2007, SPH Magazines will hold a six-day roadshow at Vivo City Open Plaza to celebrate the exciting official launch of Golf Digest Singapore. This event is also organized to coincide with the Barclays Singapore Open. The roadshow and golf fair will feature golf related activities and great offers on golf products. Visitors who purchase a copy of Golf Digest Singapore at the roadshow will get the privilege of savouring beer and watching the Barclays Singapore Open at the Open Plaza.

On 31 October 2007, a cocktail party will be organised to celebrate the launch of Golf Digest Singapore at Vivo City Open Plaza (the same venue as the roadshow). Trade advertisers and partners will be invited to this party. SPH Magazines has also invited the professional golf player ranked no. 5 in the world and 7-time winner of the World Match Play Championship, Ernie Els, to make a special appearance and participate in an exclusive forum at the event.

Media Invite

Your journalists and camera or video crew are cordially invited to:

Golf Digest Singapore Official Launch Celebration
Date : 31 October 2007
Time: 3pm – 6pm
Venue: Vivo City – Open Plaza (outside BakerzIn)

Highlight:
Special appearance by world renowned golf star, Ernie Els. He will be present at the launch event for an exclusive panel interview conducted by Golf Digest Singapore editor, Tan Ju Kuang.

Please let us know the name and contact numbers of your team coming to cover the event by 26 October 2007, at pearlym@sph.com.sg.


Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M


MEDIA CONTACT
Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
Mobile: 9765 6704
Email: pearlym@sph.com.sg


About SPH Magazines Pte Ltd
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region. www.hardwarezone.com(R) is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.
With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.



About Golf Digest Singapore
Golf Digest Singapore, to be launched in October 2007, is the Singapore edition of the number one golf publication. This title is published under a licence by Conde Nast Publications. The monthly provides instructional features from the world´s best golfers and teachers including Tiger Woods, Ernie Els, Butch Harmon, and David Leadbetter, as well as well researched stories that run the gamut of golf industry. From in-depth articles on equipment and travel, to extensive previews of major tournaments at home and abroad, to comprehensive accounts of the multi-faceted lifestyle of golf, Golf Digest Singapore is the premier magazine when it comes to educating, informing and inspiring the PMEB golfer to greater heights.


About Golf Digest
Golf Digest is part of Conde Nast Publications and is the largest golf publication in the world. Conde Nast Publications, a unit of Advance Publications, includes twenty-eight consumer magazines and their websites, eight uniquely branded websites, the Fairchild Fashion Group, Parade, the Conde Nast Media Group, and the Shared Services Centers.