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Revel in Mid-Autumn festivities by the Singapore River

Singapore, 11 September 2007 - Celebrate this Mid-Autumn festival with a host of exciting activities free for all in the family at the ‘Mid Autumn Festival by the River´ (月圆河畔庆中秋)from September 13 to 30, along the Singapore River and at Hong Lim Park.

Organised by Singapore Press Holdings’ three Chinese newspapers Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, together with De Dynasty Arts (see Appendix A for complete list of organisers, supporters & sponsors), Mid-Autumn Festival by the River boasts a dazzling display of spectacular lanterns created by master craftsmen from Sichuan, China.

The lanterns on display include a 12-metre tall dragon column which spews water into the Singapore River and a pair of 7-metre tall twin pagoda lanterns on Read Bridge which cast beautiful reflections onto the river.

Search for your Chinese surname among the 100 Chinese surnames on street lanterns (百家姓灯笼) along the river and participate in the “Guess the Surname” contest. Simply match the correct surnames to the lanterns and drop the entry forms in the boxes on site to win attractive prizes! Entry forms are available from the organisers´ officer near Read Bridge or at the information counter at The Central shopping mall near Clarke Quay.

The organisers have lined up a series of activities over the 18-day festival from cultural performances, Chinese handicrafts to romantic bumboat rides for singles. Please refer to Appendix B for a complete list of festival programmes. All activities are free admission.

Main highlights of Mid-Autumn Festival by the River

Along Singapore River
Activity Date & Time
Buskers will entertain revelers with various performances Nightly
Bumboat speed-dating experience for singles (“船情达意速成双” ) Sept 25,
7pm – 9.30pm
Cultural pavilions featuring traditional Chinese handicrafts Nightly
Exclusive rates for river cruises in specially-decorated bumboats by Singapore Explorer Pte Ltd Nightly

At Hong Lim Park
Activity Date & Time
Cultural performances by China Chongqing School of Arts (“重庆艺术学校”) Sept 16 – 23
8pm – 9.30pm
Chinese lantern riddles Sept 16 – 21
8pm – 9.30pm
Lantern Chess Competition 16, 18 – 21, 24 Sept 8pm – 9.30pm
Line-dance night Sept 24 6pm – 10pm
Oldies sing-a-long sessions(“老歌金曲齐欢唱”) Sept 25
8pm – 10.30pm

Please see attached list of programmes and sponsors.

- Programme Highlights
- Sponsors list

Your reporter and photographer/TV crew are invited to join us at the opening ceremony of the Mid-Autumn Festival by the River. Details are as follows:

Event: Mid-Autumn Festival by the River
Date: Sept 13, 2007 (Thursday)
Time: 7.30pm – 8.30pm (Media to arrive at 7.15pm)
Guest of Honour: Mr Wong Kan Seng, Deputy Prime Minister and Minister for Home Affairs
Venue: Singapore River (beside The Central shopping mall near Clarke Quay)

Please confirm your attendance with Ms Ong Hui Fang at 6319 8954(o); 9366 3609 (hp); Email: onghf@sph.com.sg or Seow Siok Mui at 6319 1998(o); 9457 8582 (hp) seowsm@sph.com.sg by 12 September at 6pm.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E


For more information, please contact:

Ong Hui Fang
Cultual Industry Promotion
Chinese Newspapers Division
Tel: 6319 8954
Email: onghf@sph.com.sg

Francis Mah
Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 1028
Email: mahys@sph.com.sg

About Shin Min Daily News
Launched in 1967, Shin Min Daily News is well-received by readers for its comprehensive coverage of local news and happenings in the region. There are also regular features on consumers, modern lifestyle, food, home and decor, health, leisure and forum. The Chinese evening daily was revamped in 2004 with dedicated pages on Sports and Show Time in a more colourful and vibrant layout.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.