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Shape Run 2007 had a successful flag-off

6,000 women runners packed business district for Singapore´s favourite women-only run.

Singapore, 9 September 2007 - SPH Magazines Pte Ltd´s SHAPE drew 6,000 women to the Esplanade Bridge this morning for the all-women Shape Run 2007.

At 7.30am, Guest-of-Honour of the event, Dr Amy Khor, Mayor of South West District, flagged off the Shape Run - a 5km and 10km challenge. She also joined the 5km run after the flag off. The route began at the Esplanade and took runners down Shenton Way before the 10km participants continued on into Marina South.

More than 2,000 runners (36%) competed in the tougher 10km category this year, close to twice the number for 2006, while 64% took up the 5km challenge which is more suited for novices. Participants were mainly in their 20s and 30s (75%).

The 10km category winner is Australian accountant Suzy Walsham, 33, who clocked in 34 minutes: 37 seconds. She won a cash prize of $1,000 and over $12,000 worth of products.

British finance director Anna Helowicz, 34, won the 5km race with a time of 21 minutes: 06 seconds. She received $500 cash and $8,400 worth of products.

This annual event is an enormous hit with female running enthusiasts here. All of its 6,000 spaces were snapped up within 12 days of registration opening on 22 June 07.

(List of top three winners is at Annex A below)

Elisabeth Gwee, editor of SHAPE, says: "The enthusiastic response to this year´s Shape Run far exceeded our expectations. The overwhelming response that we´ve gotten from the public shows the impact that SHAPE has had on motivating women to lead a more active lifestyle. It also reaffirms the positioning of SHAPE as the definitive guide for women who want to live healthier and more well-balanced lives."

SPH Magazines Pte Ltd´s SHAPE, the complete mind & body guide for women, spearheaded Singapore´s first-ever women-only competitive run last year, sparking off a trend of women-only running events. This year´s Shape Run 2007 continues its aim to encourage more women to include sports, particularly running, as part of their healthy active lifestyle.

"With the success of Shape Run 2007, SPH Magazines is very encouraged to evaluate the possibility of a regional Shape Run with our partners in Asia in the very near future. Our goal is to constantly engage our readers better through our editorial content and events, such as this," added Mr Allen Loh, Managing Director, SPH Magazines Pte Ltd.

All runners received a Runner´s Kit worth $1,000 each. These kits consist of a SHAPE sports bag, Nike t-shirt, bodycare products, health supplements, yoghurt, fitness trial classes, spa vouchers, fragrances and many other freebies. Runners also received a certificate listing their personal time.

In conjunction with the Shape Run, a three-day Shape Run Carnival, was held from 7 to 9 September 2007 (Friday-Sunday), at the Marina Square Atrium, showcasing the latest health, beauty and fitness products and services at its 22 booths.

The Shape Run 2007 is organised by SHAPE, SPH Magazines Pte Ltd, and co-presented by nike women. The event´s main sponsor is Swissoats A111 and it is supported by Singapore Sports Council. Official partners are AIBI, CITISPA, Crocs, Darlie All Shiny White, Dunlopillo, Heliocare, Kellogg´s, Marigold Yoghurt, Nike Timing, Omron, Pokka, 21st Century and Vitagen Less Sugar. Its partners in sports are Singapore Pools and Singapore Totalisator Board, while the carnival´s venue partner is Marina Square.

ANNEX A

Shape Run 2007 - Top Three Winners

5km winners
Position Name Timing Bib no. Prizes
1st Anna Helcowicz 21 min 06 sec 8900 $500 cash and
Over $8,400 worth of products
2nd Cheong Tsui Ying 21 min 12 sec 5150 Over $3,600 worth of products
3rd Pauline Mulroy 21 min 38 sec 5278 Over $2,900 worth of products

10km winners
Position Name Timing Bib no. Prizes
1st Suzy Walsham 34 min 37 sec 3153 $1,000 cash and
Over $12,300 worth of products
2nd Vivian Tang 38 min 42 sec 2447 Over $3,900 worth of products
3rd Anne Date 38 min 57 sec 1624 Over $3,000 worth of products


Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

MEDIA CONTACT
Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
Mobile: 9765 6704
Email: pearlym@sph.com.sg

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category. In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.
At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Shape Singapore
Shape Singapore, licensed by American Media Inc, is the only local monthly mind and body guide for women. It is targeted at smart, affluent and health conscious women aged 20 to 45. It aims to inspire and motivate with its credible and current coverage of health, fitness, nutrition, wellness, beauty and fashion. An advisory panel comprising the country´s leading health experts are on hand to lend their expertise in every issue.

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.