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Zaobao.com, the No.1 news website in Singapore, launches translation-on-demand service

Singapore, 4 September 2007 --- Zaobao.com, the Internet edition of Singapore Press Holdings’ Chinese flagship daily Lianhe Zaobao, continued to be the top news website in Singapore.

Hitwise, the world´s leading online competitive intelligence service, has ranked Zaobao.com the No.1 website in the News and Media – Print category for the quarter from April to June 2007. It was also ranked first from January to March this year. The Chinese website currently has more than 5 million page views every day, with 85 per cent from China. It also came up tops for the past two years at the Hitwise Online Performance Awards in the News and Media category.

The Hitwise No.1 Award recognises websites from over 160 industries that are leaders in their industry.

Zaobao.com launched several new features, including columns from Zaobao correspondents and current affairs cartoons early this year. After launching its interactive forum and email alert services in July, its latest feature is a translation-on-demand service launched in August (http://www.zaobao.com/tod.html).

The provision of translation services using the cutting edge translation-on-demand technology is an indication of Zaobao.com’s continual efforts to upgrade its services and provide added value to its readers. Zaobao.com readers can now access real-time English translations of headlines and synopses of China news, China financial news, local news, local business news and commentaries from Lianhe Zaobao daily at the free site.

This service is made available through a partnership between Lianhe Zaobao and GistXL, a translation technology developer and service provider. Translations are generated using advanced language processing technology under the supervision of experienced translation editors. This model allows rapid and accurate translation of content.

Mr Zheng Wei, the Online Editor of Zaobao.com, said: "Lianhe Zaobao continually seeks to build on its strengths. It provides exclusive and in-depth political and economic news and commentaries on China. Zaobao China has already become an important channel through which readers can understand current developments in Greater China. Some readers may not be fluent in Chinese and this translation service will certainly be of help to them."

He adds: "We believe that government bodies, educational institutions, listed companies as well as public relations firms will benefit from our latest translation-on-demand service. We are also exploring the possibility of launching a tailor-made news track-cum-translation service for daily translations of content from Lianhe Zaobao and all other Chinese publications by SPH at the appropriate time. Users will be able to subscribe to translated content that are of their interest."


Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

For more information, please contact:

Zheng Wei
Online Editor
Zaobao.com
Singapore Press Holdings
Tel: 6319 1052
Fax: 6319 8150
Email: zhengw@sph.com.sg

Francis Mah
Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 1028
Email: mahys@sph.com.sg


About Singapore Press Holdings Ltd

Newspapers and Magazines

Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 110 million pageviews with 7 million unique visitors every month. Apart from SPH AsiaOne portal, SPH´s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 FM in Mandarin and Radio 91.3 FM in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Visit www.sph.com.sg for more information on SPH.