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St. James Power Station Sizzles As Maxim Hot 100 Party Hits The Power House On The 4th July

Singapore, 28 June 2007 - SPH Magazines Pte Ltd´s MAXIM, a men´s lifestyle magazine, will be hosting the hottest party of the year at St. James Power Station. MAXIM Hot 100 Party 2007 is held in celebration of the inaugural MAXIM Hot 100 supplement that comes free with the purchase of the July issue.

The inaugural MAXIM HOT 100 Supplement list the top 100 most popular women in the world, as voted by over 60,000 MAXIM readers in Singapore. These women have generated a tremendous amount of buzz and heat among them, and are undeniably beautiful.

The exclusive, invitation-only, MAXIM Hot 100 party will be graced by many celebrities and models. Party goers will not only get to rub shoulders with them but they will also enjoy free flow of booze and stand to win fantastic prizes. Among the invited MAXIM Hot 100celebrities and cover girls are Michelle Goh, Maggie Tan, Dawn Yang, Fiona Xie, Cynthia Koh, Ericia Lee, Jaymee Ong, Debbie Wong and Rebecca Tan.

"MAXIM launched the Hot 100 list in Singapore this year to synergise with other Asian editions of the magazine. It’s great to see so many local and regional hotties dominating the first ever MAXIM Hot 100 in Singapore. Even better, the Hot 100 party will bring the list to life as many of the babes will be gracing the event that evening." says Dylan Tan, Editor of MAXIM.

The programme for that night includes a lingerie fashion show, sillhouette dance, lucky draws, Q&A session with the celebrities and even fire acrobatics performances plus other performances.

The highlight of the night is the MAXIM Hot 100 Awards whereby 10-12 awards will be given out to MAXIM cover girls with the “Best Body”, “Best Legs”, “Best Smile”, and so on.

Readers can vote for their favorite “Stompers Maxium Babe” on http://talkback.stomp.com.sg/forums/. To date, we have garnered over 3,000 votes in 2 weeks. Voting opens till 3 July, 2007. Winner would be announced at the MAXIM Hot 100 Party.

MAXIM Hot 100 Party will be held on Wednesday 4th July 2007 from 7.00pm – 10.00pm at the Power House@St James Power Station. Up to 1,000 party goers, from celebrities, models, advertisers, agencies and lucky readers, are expected and they stand a chance to win fantastic prizes from participating sponsors worth over $15,000. First prize is a Philips LCD TV.

The official sponsors for this event are:
  • Jim Bean as the Official Spirit
  • TANGS Dressing Room as the Official Lingerie
  • Aldo as the Official Fashion Footwear
  • MIO as the Official Jeweller
  • Casio G-Shock as the Official Time Piece
  • Elite Miami as the Official Fragrance
  • Philips as the Official LCD TV
  • St James Power Station, Power House as the Official Venue

    MAXIM Hot 100 Party, being such a high profile party is one not to be missed as an opportunity not only to be associated with one of the hottest parties of the year but also to mingle with Singapore´s sexiest and influential crowd.

    MEDIA INVITE
    Your journalist or reporter, and photographer or video camera man are invited to cover the event. Please RSVP to us by 2 July 2007, 2pm.

    Party Programme:
    1. Q&A with selected celebrities
    2. Lingerie/ fashion show
    3. Fire related acrobatics performances
    4. Dance segment
    5. 10 Maxim Hot 100 Awards
    6. Lucky draw


Issued by Corporate Communications, SPH Magazines Pte Ltd


MEDIA CONTACT

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
Email: pearlym@sph.com.sg



About SPH Magazines Pte Ltd


A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.


About Maxim


Maxim is the World´s biggest men´s magazine, first launched in the United States in 1997 with 350,000 copies. In just eight short years, it climbed the charts to become the fastest growing magazine in publishing history, boasting a circulation of over 4 million in United States alone. Currently, Maxim is in 45 countries with 37 editions.

Maxim Singapore is published by SPH Magazines, a top magazine publisher in Singapore, since 2004 under license.