Singapore, 27 June 2007 - Singapore
Press Holdings (SPH) has won another award for its excellence in
creativity and professional skills in design, following its recent wins
at IFRA Asia’s Asia Media Awards, the International Newspaper Marketing
Association (INMA) Awards and the Pacific Area Newspaper Publishers
Association (PANPA) Awards.
The campaign for AsiaOne’s revamped site won a Bronze award in the Web/Internet Video (Online Commercial) category at the inaugural Phoenix Awards, also known as the Asia Film, Videos and Digital Media Awards. The awards were given out at Great World City on 26 June. AsiaOne was the only winner in this category.
The winning campaign was a series of commercials created for SPH’s AsiaOne when it was revamped. Five commercials were produced for five of AsiaOne’s main sites, namely News, Travel, Motoring, Just Woman and Health.
AsiaOne is Singapore’s leading news, lifestyle and business portal. It was launched in June 1995, and currently draws over 100 million page views a month with 6 million unique audiences.
The commercials, which were also aired on cable TV, were produced by Ms Jacqueline Wu, who is Creative Director, Special Projects Unit of SPH’s Marketing Division. "It was a challenge to come up with a TV commercial, and to come up with a series of five commercials, each with its own distinctive features and yet congruent as a whole was even more challenging. I’m glad that the commercials have been well received both by viewers as well as people in the creative circle." says Ms Wu, whose works have also clinched a number of international newspapers awards, most recently, three awards for Best in Newspaper Supplements given out by IFRA Asia.
The Phoenix Awards is organised by AdAsia, the leading magazine for the advertising and marketing industry, and is judged by a panel of international experts from the creative industries. The awards recognise creativity and professional skills in the production of commercial films, video and digital images for advertising and promotional purposes. The awards cover television commercials (film and animation), programme trailers, station identities, mobile and Internet advertising and promotion, film credits and movie advertising.
Unlike other awards that honour popular movies, film actors, TV programmes and even TV presenters, the Phoenix Awards’ focus is on the work of skilled professionals behind television commercials and promotional pieces appearing on television, in cinemas, on the Internet or mobile devices. Awards are given out to directors, cameramen, animators, art directors, set designers, editors, composers and sound engineers.
The awards are open to advertising agencies, film production companies, editing houses, animation studios, special effect firms, individual directors and cinematographers, composers, set designers, sound engineers and film schools.
Mr Paul Jansen, Supervising Editor of AsiaOne, says: "It’s great to discover that even our ads are considered to be of high quality, but even more gratifying was the surge in page views and unique visitors to AsiaOne following the revamp."
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AsiaOne is a free-access, one-stop information mall which serves users´ news, business and lifestyle needs. Within the all-encompassing portal are unique communities where users congregate online for their various interests. Besides accessing news and infotainment from Singapore Press Holdings´ (SPH) suite of newspapers, AsiaOne users can engage in special interest sites which cover finance, motoring, technology, health and various lifestyle topics.
Every month, the AsiaOne homepage and its various microsites enjoy 100 million pageviews from 6 million unique visitors. Online advertising and interactive marketing opportunities at AsiaOne include: banner advertising, mobile advertising, electronic direct mailer, viral marketing gateway, sponsorship and these can be integrated with SPH´s other media platforms.
AsiaOne connects marketers to a desirable demographic that represents the cream of online audiences.
About Singapore Press Holdings Ltd
Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.
SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.