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The New Paper CyberChallenge 2007

Father and Child teams compete in the first ever The New Paper CyberChallenge

Singapore, 13 June 2007 - Incorporating a Father/Child Team Challenge (inconjunction with Father’s Day), the inaugural The New Paper CyberChallenge 2007 will be held at Funan Digitalife Mall from June 14 to 17, 2007, 11am to 7pm.

Some 400 players will be competing in five challenges -
- Need For Speed Carbon (2 vs 2, Father & Child team, on Sony Playstation@3)
- Fight Night Round 3 (1 vs 1 on Sony Playstation@3)
- NBA Home Court (2 vs 2 on Sony Playstation@3)
- Command & Conquer (1 vs 1 on Acer PC)
- 2142 Battlefield (5 vs 5 on Acer PC)

All challenges were pre-registered but Father & Child teams may still walk-in to register on June 16, 11am to 4pm and June 17, 11am to 2pm.

Over $13,000 worth of cash and prizes are up for grabs in these five challenges. Details of prizes can be found in attachment A.
There will also be four Sony PSP Bundles, worth $400 each, for the visitors’ lucky draw. Each bundle comprises a Sony PSP 1006 CG & an EA - UEFA Champions League game. The lucky draw coupon can be found in The New Paper on June 16 & 17, and in The Straits Times on June 16. The finals of the five challenges will be played on Sunday, June 17 from 4pm onwards.

The New CyberChallenge is presented by Sony with Acer as the main sponsor. The gaming partners are Electronic Arts Asia Pacific (EA) and Rapture Gaming. Funan Digitalife Mall and AsiaOne are the official venue sponsor and official online partner respectively.

"The New Paper’s Tech section has been recognised by top industry players as one of the top consumer technology and video gaming platforms in Singapore with its consistent and reliable gaming coverage. We recognise that e-gaming is now an important and growing activity for the wired generation and hope to promote it in a healthy manner through this Challenge", said Danny Yeo, Assistant Vice-President, Branding & Promotions, Marketing Division, Singapore Press Holdings.

We cordially invite your reporter and photographer to cover this event.

The attachment below includes:
i) Details of Challenges and Prizes
ii) Advertisement for Visitors




Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Danny Yeo
Assistant Vice-President
Product Development and Branding
Marketing Division
Mobile: 9622 6233
Email: danny@sph.com.sg

Angelia Tay
Promotions Manager
Product Development and Branding
Marketing Division
Mobile: 9682 8950
Email: angeliat@sph.com.sg

Adrian Cheong
Assistant Manager
Corporate Communications
DID: 6319 2261
Mobile: 9798 6097
Email: cheongcy@sph.com.sg

About The New Paper

Launched in 1988, The New Paper pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read paid English-language newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. The New Paper strolled into Guinness World Records in 2000 when its annual mass-participation event, The New Paper Big Walk, was recognised as the World’s Largest Walk.

About Singapore Press Holdings Ltd

Newspapers and Magazines

Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

Broadcasting

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.