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SPH Magazines’ FiRST presents “The Incredibles” for 15,000 at National Stadium to Celebrate Family

Singapore, 8 June 2007 – SPH Magazines Pte Ltd´s FiRST, Asia´s premier movie magazine, will be presenting the first mega movie at Singapore National Stadium on 16 June 2007, as part of the Family FilmFest. Thousands of families get set for a unique movie experience presented by FiRST at the first and last mega outdoor screening at the Stadium with Hollywood blockbuster “The Incredibles”, before the closure of the stadium end of the month.

Running from 26 May to 30 June, Family FilmFest is a key highlight of this year´s National Family Week (see Annex A for details), with specially selected family movies at the National Stadium, Singapore Botanic Gardens and the heartlands. Family FilmFest is strongly supported by the National Family Council.

"This Family FilmFest is a great example of 3P: people, public & private sector partnership coming together to create this wonderful family experience. Family is really about memories we share and experiences we go through together. I have no doubt that attending the first and last movie screening at the National Stadium together with your loved ones will remain in the minds of many families in years to come." said Martin Tan, Chairman, Family FilmFest Working Group, National Family Week 2007 Organising Committee.

“The Incredibles” for 15,000 at the National Stadium

Royston Loh, Managing Editor of FiRST, says “"FiRST is so proud to present this momentous giant outdoor screening for the first and very last time at the iconic National Stadium. Movies are a perfect platform for a family outing and this certainly fits the bill."

Gates will be opened from 6pm, and the screening of “The Incredibles” will start from 7.45pm. There will be pre-show movie-themed activities to entertain the early birds from 5pm. The audience will certainly enjoy these exciting activities while building their family bonds. Highlights include balloons for the children, picture taking with movie characters and competition to find the “Super Dad”, not to mention popcorns and other goodies. Exclusive goodie bags will also be given out to all participants to commemorate this memorable event.

Admission to the movie screening at National Stadium is by tickets given free to the public. Tickets are available at selected NTUC FairPrice stores from the 7 June 2007 with a minimum $5 purchase in one receipt at these stores. (The list of selected NTUC FairPrice stores is at Annex B)

SPH Magazines is Pro-Family

In the spirit of supporting and promoting pro-family values in the organisation, 2,000 SPH Magazines staff together with their families will be present at the first Family FilmFest at National Stadium.

SPH Magazines appreciates the importance of family. Fostering love and support among family members builds a sense of belonging. A meaningful family life influences the way we work and ultimately creates a better working environment,“ commented the CEO of SPH Magazines, Mr Loh Yew Seng.

Closing Film – “Happy Feet” at Singapore Botanic Gardens

The closing film for the Family FilmFest will be “Happy Feet”. It will be held at the Singapore Botanic Gardens on the 30 June 2007 from 6pm to 10pm. A turnout of 3,000 people is expected at the Shaw Foundation Symphony Stage in scenic Botanic Gardens. Families can look forward to a fun-filled, picnic-style night at the movies. In addition to some pre-show activities for early birds, audience will be treated to the winning Shoot HD! and Fiesta’s family movie clips which will touch the hearts of many. Shoot HD! Fiesta is a series of workshops supported by the Media Development Authority to encourage families to bond through using High Definition technology to create family movie clips.

Admission for the public is free and no tickets are required. It will be on a first-come-first served basis.

Shaw Foundation is the sponsor of Family FilmFest. Partners are Central Singapore Community Development Council, North West Community Development Council, Cathay, Cheers, NTUC FairPrice, Golden Village, Shaw Theatres, Singapore Botanic Gardens and Singapore Sports Council. This event is a key highlight of this year´s National Family Week. It is strongly supported by the National Family Council.

Online information available at http://firstcontest.sphm.pbp.sg/mcys.htm. Public may call hotline 63195855 for enquiry.

Line-Up of Movies for Families

A series of family movies, like Madagascar, Singapore Dreaming, Legend of the Sea, Bridge to Terabitha and Charlie & The Chocolate Factory, are lined up at various locations. Detailed schedule and screening venues is at Annex C. More information is available at www.nationalfamilyweek.com.sg


Issued by SPH Magazines Pte Ltd
Co.Regn. No: 1969-00476-M


MEDIA CONTACT
Pearly Mak
Assistant Manager, Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336, Mobile: 9765 6704
Email: pearlym@sph.com.sg
About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.


About FiRST

FiRST Magazine is Asia´s premier movie magazine. It covers anything from the latest Hollywood blockbuster to local film festivals, and spotlights the biggest stars from the West and Asia´s best-loved celebrities.

FiRST Magazine provides exclusive and extensive content coverage, including interviews and up-to-date movie news and reviews, for the sophisticated English-speaking movie-goers. FiRST provides entertainment and movie goers´ related products from digital entertainment to fashion, from F&B to hangouts.

ANNEX A



NFW is an annual event that celebrates and reinforces the importance of family and family life. NFW 07 is organised by the National Family Council. It runs from 26 May to 3 June 2007, with celebrations extending till 30 June 2007.

NFW 07 brings together activities and events by community organisations and private organisations. Singaporeans can look forward to a line-up of over 80 events for families to spend quality time interacting and bonding with one another.

This year, NFW will focus on building resiliency in families. Simple acts like having regular meals with the family, doing sports together or spending some time sharing about each other´s day will go a long way to encourage family bonding time and build family resilience.

More information about NFW 07 is available at www.nationalfamilyweek.com.sg.


National Family Week 07 tagline: Family. Let´s build on it.

The family is the basic foundation of society. The tagline "Family. Let’s build on it." reflects the centrality of family and how it is reinforced by building on key elements such as marriage, parenthood and extended families. The tagline is also a call to action for everyone to play their part to strengthen their families and to build on this foundation for growth, development and support. It speaks of the need for continual effort to actively strengthen the bonds in a family.

The National Family Week 07 logo

Logo Concept:
The 5 ‘characters´ making up the main part of the logo represent members of the family, and when put together they form a shape similar to a house. This show of unity suggests togetherness within the family.

Colour Symbolism:
· Red - Passion, energy, excitement
· Green - Renewal, growth, balance, harmony



National Family Week Jingle

The National Family Week Jingle is launched in celebration of National Family Week 07 (NFW 07). Titled “You´re Always There For Me”, the jingle is sung by students from the Singapore Polytechnic.


You´re Always There For Me
Whenever I´m feeling down
When no one else is around
I know I can count on you
You´re always there for me

Whenever I´m feeling blue
When nobody else will do
I know I can run to you
You´ll always care for me

Family – Let´s build on it

Annex B

List of participating NTUC Outlets for Family FilmFest
[Tickets Collection Starting 7 June 2007]

  • Bedok North (A)
  • Bukit Merah
  • Bukit Panjang Plaza
  • Bukit Timah Plaza
  • Choa Chub Kang (Loft)
  • Clementi (A)
  • Eastpoint
  • Hougang Mall
  • Hougang Festival Market
  • Punggol Plaza
  • Junction 8
  • Jurong Point
  • Marine Parade
  • Rivervale Mall
  • Shaw Plaza
  • Sun Plaza
  • Tampines Mall
  • Thomson Plaza
  • Toa Payoh (A)
  • White Sands
  • Woodlands Civic Centre
     

Annex C
Schedule of Movies (www.nationalfamilyweek.com.sg)

    Date Time Movie Venue How to get tickets?
    2 June 7.30pm Singapore Dreaming Toa Payoh Central Amphitheatre (as part of the Community Life Arts Programme) Free Admission. No tickets required.
    9 June 7.30pm Madagascar Chong Pang Community Centre Hall Free Admission. No Tickets required.
    16 June 6pm – 10pm The Incredibles Singapore National Stadium The tickets are available at selected NTUC outlets from the 7 June 2007 with a minimum of $5 purchase from NTUC. (refer to Annex B)
    22 June 10am Legend of the Sea Golden Village, Tiong Bahru Family Package at $42 for 4 tickets. 2 popcorns and 2 drinks (National Family Week discount coupon must be produced)
    23 June 10am Bridge to Terabitha Golden Village, Tiong Bahru Family Package at $42 for 4 tickets. 2 popcorns and 2 drinks (National Family Week discount coupon must be produced)
    24 June 10am Charlie & The Chocolate Factory Golden Village, Tiong Bahru Family Package at $42 for 4 tickets. 2 popcorns and 2 drinks (National Family Week discount coupon must be produced)
    30 June 6pm Happy Feet Singapore Botanical Gardens, Shaw Foundation Symphony Stage Free Admission. No tickets required.