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First Women´s Magazine to Launch Regional Golfing Event

Her World Golf goes Regional.

First Women’s Magazine to Launch Regional Golfing Event

Singapore, 8 June 2007 - SPH Magazines Pte Ltd´s Her World magazine, the leading woman´s magazine, will be holding its annual Her World Golf Challenge on the 22 June 2007. Her World is the first and only women´s magazine to organize an all female golfing event, and this event, presented by Hong Kong and Shanghai Banking Corporation ("HSBC") is much anticipated by its readers and advertisers.

Her World will tee-off this regional event together with countries like Indonesia, Thailand and Malaysia, besides Singapore. The response for its inaugural challenge last year was so overwhelming that the organizer for the Singapore´s series decided to have two sessions, morning and afternoon, instead of just one, to cater to more ladies interested to participate this time round.

Rachel Tan, Her World’s Editor enthused: " The response within the first week was so good that one session for 144 players was immediately filled. It was clear from the overwhelming response from our inaugural tournament last year that our readers love a good game. So, this time round, we upped the stakes to give them a real treat. It was also natural given Her World’s regional presence in Indonesia, Malaysia and Thailand, besides Singapore, that we extend the field of play further afield for our golf tournament this year. We hope some day this will be one of the definitive women’s golf events in this part of the world."

Hong Kong and Shanghai Banking Corporation ("HSBC") is Her World Golf Challenge Asian Series Singapores proud presenter of this year´s competition. Appreciating the growing trend of affluent lady golfers among its ready clientele who have great spending power, HSBC saw the significance to tap on SPH Magazines to reach out to this burgeoning sports populace.

The top 2 winners of the Her World Golf Challenge in Singapore will not only receive great prizes by sponsors, but get a chance to compete in HSBC´s very own women´s tournament in Shanghai. Prizes also include a brand new Chrysler PT Cruiser for the Hole-in-One winner, and other prizes by various sponsors.

The Asian series will start in Thailand on 15 June 2007, followed by Singapore´s on 22 Jun 2007, then in Indonesia on 29 June 2007 and end off in Malaysia on 13 July 2007.

"SPH Magazines is especially proud to have been able to spearhead a regional event of this size through its Her World licensees. It also speaks volumes that the audience of Her World has truly expanded and we have the ability to create a global community through our publications. This effort has certainly encouraged us to achieve greater heights by creating and organizing even larger scale events on a regional or even a global basis," says Allen Loh, Managing Director, SPH Magazines.

A team of Medical experts will be present at the event providing free consultation services for the participants. Participants will also be able to learn the proper warm up exercises to prevent injuries from the golf physiotherapists. The screening and assessment programme is designed for golfers who want to stay fit and protect their bodies as they play the game.

Participating sponsors for the event include Lizgolf (who is participating for the second time), Acer, Nivea Sun, Bausch&Lomb, California Fitness, Chrysler, Tag Heuer, Tan Tock Seng Golf Fit and TaylorMade.

Her World Golf Carnival

As part of the series, Her World Golf Carnival will also be organized for public´s participation, and to increase the awareness of golf. This event will be held at the Marina Square from 6 to 8 July 2007.


Issued by SPH Magazines Pte Ltd
Co. Regn. No: 1969-00476-M

MEDIA CONTACT
Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: 6319 2336
Mobile: 9765 6704
Email: pearlym@sph.com.sg


About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 90 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men´s lifestyle, movies, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

In addition, an established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs.

With a vision to continue growth regionally, SPH Magazines is set to become Asia´s publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of readers and advertisers.

About Her World

Launched in July 1960, Her World is Singapore’s best-selling women’s magazine. It captures the essence of what it is like to be a modern, savvy, sexy and smart woman in Singapore.

The modern woman turns to Her World for everything from straight talk about relationships to how to get on at work and how to manage her money. It touches on issues concerning women in a refreshing way. Her World has everything and anything in a woman’s world covered. Love, sex, career, money, fashion, glamour, health, where to go, what to eat, where to be seen, what the world’s coming to… Her World is the pulse of the Singapore woman.