Singapore, 8 March
- It may not be the Amazing Race, but Berita Harian´s first ever
Treasure Hunt on Wheels on Saturday, March 10, 2007, promises to be a morning of
fun for the family. It is being held in conjunction with Berita Harian´s 50th
anniversary this year.
A total of 100 cars – each team comprising two to
four members – will be taking part in the ’race’. The main aim of the event is
to promote family bonding through an activity which will require much teamwork,
both physical and mental.
Berita Harian Editor Guntor Sadali says: ’’I
expect it to be a really fun event that would encourage family bonding. With
several prizes being offered, this treasure hunt may seem a bit competitive to
some people, but I hope participants will just enjoy themselves playing the
games and performing the challenging tasks.’’
Cars will be flagged off
at Courts Megastore in Tampines at 9 am. Participants will then make their way
to five different locations all over Singapore where they will be required to
look for answers to several quiz questions and even perform challenging tasks,
some of which might bring to mind the reality TV programme, Fear Factor.
Teams are given about three and a half hours to complete the hunt and
must be back at the end point, also at Courts Megastore, by 12.30 pm.
from the ‘race´, there will also be a contest to pick the best decorated cars
and a lucky draw for participants.
Berita Harian´s Treasure Hunt on
Wheels has Courts as the main sponsor. Other sponsors are Proton Singapore,
Waroeng Penyet and Car City. The event is managed by Wheels For
Reporters and photographers are invited to cover the event on 10
March. Please contact Danny Yeo at 9622 6233.Issued by Singapore
Press Holdings LimitedCo. Registration No.
For more information, please contact:
Assistant Vice-President, Branding & Promotions
Mobile: 9622 6233
DID: 6319 1280
About Singapore Press Holdings
LtdNewspapers and Magazines
Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore,
delivering news and information through print, Internet and broadcasting
platforms. In Singapore, it publishes 14 newspapers in four languages. Every
day, 2.7 million individuals or 83 percent of people above 15 years old, read
one of SPH’s news publications. SPH also publishes over 90 magazine titles in
Singapore and the region, covering a broad range of interests from lifestyle to
Internet and Mobile
print, the Internet editions of SPH newspapers enjoy over 100 million pageviews
with 6 million unique visitors every month. SPH’s online and new media
initiatives include a revolutionary mobile advertising and information service,
ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times
Online Mobile Print), a portal that connects, engages and interacts with readers
on the Web and via mobile phone messaging.
SPH has a 20 percent stake in MediaCorp
TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile,
and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free
newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH
UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in
Mandarin and Radio 91.3 in English.
In addition, SPH has ventured into outdoor advertising
through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore´s
largest outdoor motion display advertising network media company, and a 35
percent stake in TOM Outdoor Media Group, a leading outdoor advertising company
SPH owns and manages Paragon,
the prime retail and office complex in the heart of Orchard Road, Singapore’s
main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is
also developing a 43-storey upmarket residential condominium, Sky@eleven, at
Thomson Road. About Berita Harian
1957, the Malay daily covers a wide spectrum of topics from politics and sports
to culture and religion. It is a paper which speaks with authority and
understands the needs and interests of the Malay community.