Singapore, 29 November 2019 - More audience are tuning in to SPH Radio according to the most recent survey results on radio listenership in Singapore.
The five radio stations owned by leading media company Singapore Press Holdings (SPH) - English stations Kiss92 FM, ONE FM 91.3 and MONEY FM 89.3 as well as Chinese stations UFM100.3 and 96.3 Hao FM - increased their total listenership by 10% and share of audience by 13% based on the findings of the half yearly Nielsen Radio Diary survey released today.
Leading the pack is UFM100.3, with a significant listenership jump of 27%, the highest amongst all Chinese radio stations in Singapore. 96.3 Hao FM, SPH Radio’s other Chinese radio station targeting a more mature audience, also showed a big listenership increase of 24% with its core audience aged 40 to 59. This was the highest growth amongst Chinese radio stations aimed at mature listeners.
SPH Radio’s English stations also saw listenership growth, with increases coming from Kiss92 and ONE FM 91.3 at 4% and 16% respectively. ONE FM 91.3 registered the highest growth in audience time spent listening amongst all English radio stations at 48%.
The Nielsen Radio Diary survey also shows that SPH radio listeners are active consumers of the various SPH news platform. With this synergy in cross platform consumption, we will be exploring more enhancement to our audience’s experience beyond audio.
In a separate survey done by Milieu Insights, an independent Singapore-based consumer insights company, surveying more than 2,000 respondents via a mobile app-based survey platform called Milieu Surveys, Kiss92 scored number 1 as the most liked station amongst English and Chinese radio stations in Singapore. The survey which also sought qualitative responses also showed that MONEY FM 89.3 outperformed all radio stations with its influence on purchase decisions at 80% rating, while the average of all other stations was 64%.
Mr Sim Hong Huat, General Manager of SPH Radio, said: “We embarked on an in depth qualitative survey, as we wanted to understand the radio audience and their preference beyond traditional quantitative metrics. While listenership remains important, we needed to understand what the audience liked about each station and how that has an impact on their decisions. The results gave us deep and actionable insights on how we can take our SPH Radio stations forward in terms of programming and value to our advertisers and partners.”
On the digital front, SPH Radio’s listenership continues to expand at a healthy rate. Based on data provided by Triton Digital, SPH Radio had close to one million listeners tuning in digitally through either the SPH Radio app or website to at least one of SPH's radio stations as at end-Oct 2019. Digital streaming growth during this survey period was led by 96.3 Hao FM at 28%, followed by MONEY FM 89.3 at 27% and ONE FM 91.3 at 17%.
Podcasts continue to be a growing favourite category amongst the audience with strong growth of 15% across all SPH Radio stations during the period concerned. Podcast growth was largely fuelled by 96.3 Hao FM at 59%, followed by Kiss92 at 26% and MONEY FM 89.3 at 16%.
UFM100.3’s strong showing comes on the back of several successful events and initiatives such as the Global Chinese Golden Chart awards show held in end May 2019. The show saw popular artistes such as Tanya Chua, Karen Mok, Bii and Bai Ann performing on stage. Another signature event organised by UFM100.3 was the annual search for the ultimate Radio Singer. This year’s Radio Singer contest saw more than double the entries as compared to 2018.
During this period, 96.3 HAO FM ran a chart show where listeners had the chance to nominate and vote for their favorite 80s and 90s songs through a weekly thematic countdown. The chart show garnered more than 200,000 votes and contributed in part to the strong growth in listenership.
ONE FM 91.3’s annual greatest hits countdown returned in September 2019 to great success as shown in the increase in its listenership. This year’s countdown crowned Queen’s Bohemian Rhapsody as the number 1 greatest hit of all time.
Kiss92 and MONEY FM 89.3, the other two English radio stations under SPH Radio, also saw growth in digital listenership, especially their podcasts, where listeners can choose topics of their choice on demand.
Kiss92 continued to engage its audience through its well received carnival and outreach activations. The station also has a strong following on social media, where original video content can be found on a regular basis.
MONEY FM 89.3 continued during the period to actively engage Singaporeans through well-attended events such as “Art of the deal” trading workshops and networking sessions. With its close collaboration with The Straits Times and The Business Times newsrooms, MONEY FM 89.3 is the go to radio station for all the latest news and updates.
ISSUED BY SINGAPORE PRESS HOLDINGS LTD
Co. Regn. No. 198402868E
For more information, please contact:
Head of Marketing & Business Development
SPH Radio Pte Ltd
DID: +65 6319 1514
Elaine Chrysta Tan
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1613
About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates five radio stations, MONEY FM 89.3, ONE FM 91.3, Kiss92, 96.3好FM (96.3 Hao FM) and UFM100.3.
MONEY FM 89.3 is Singapore’s first and only radio station dedicated to business and personal finance. The station aims to educate the general listener who takes an interest in everyday personal finance matters like retirement planning, sensible investing and responsible saving. Listeners will also get insights and opinions from newsmakers, industry leaders, market movers and shakers, as well as other financial experts. MONEY FM 89.3 starts the day with The Breakfast Huddle with Elliott Danker, Manisha Tank and Finance Presenter Ryan Huang from 6 to 9am. Michelle Martin and Claressa Monteiro takes you through the workday from 9am to 12pm and 1pm to 4pm respectively. Howie Lim,Bernard Lim and JP Ong brings you home with The Curve from 4pm to 7pm.
ONE FM 91.3 is an English music station playing adult pop from the 80s to present, targeting listeners above 40. The station features lifestyle news and the latest on sports. The ONE FM 91.3 line-up includes Glenn Ong and The Flying Dutchman from 6am to 10am. Thereafter, Charmaine Phua takes over from 10am to 1pm, followed by Cheryl Miles from 1pm to 4pm. Taking you home from work is The Weekday Getaway with Angel from 4pm to 8pm. Wrapping up your weekdays is Simon Lim from 8pm to 12midnight.
Singapore’s fastest growing station, Kiss92, targets women and families. Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining. The weekday line-up kicks off with Maddy, Jason and Divian in the Morning, from 6am to 10am. Shan Wee takes over the lunchtime show from 10am to 1pm, followed by Charmaine Yee from 1pm to 4pm. From 4pm to 8pm, Carol Smith and Tim Oh helms the evening drive time show, while Joshua Simon wraps up the day with Josh’s Goodnight Kiss from 8pm to12 midnight.
96.3好FM is a Mandarin infotainment music station catered to fans aged 45 and above. The station takes listeners through a musical journey of their formative years with classics from the 80s and 90s. 96.3好FM also works very closely with the SPH Chinese Newsrooms to deliver up to date news and discussion, keeping listeners informed on the go. Jing Yun, De Ming and Jie Qi helm the morning drive time from 6am to 10am. Anna takes over from 10am to 1pm. The evening drive time show starts from 4pm till 8pm and is hosted by Li Yi and Guo Xian.
UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35-49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for far longer period of listening. The station’s drive-time programmes are anchored by veteran DJs Wen Hong, Li Mei and Xiao Zhu in the morning from 6am to 10am, followed by Kemin from 10am to 1pm. Yu Ling takes over from 1pm to 4pm and makes way for Xin Ying and Wei Long from 4pm to 8pm. Cheng Yao rounds up the day with his show from 8pm to 12 midnight.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and acquired a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.
It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.
SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.
For more information, please visitwww.sph.com.sg.