Media
Releases

Media Releases

2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000
Back

SPH unveils joint solutions with MediaCorp to help advertisers reach more targeted audiences for Deepavali

Singapore, 17 September 2019 - For the first time, local media companies Singapore Press Holdings (SPH) and Mediacorp will offer advertisers a joint Deepavali sales package with more than 70% in savings across the best of their relevant media platforms.

For a limited period from 10 September to 30 November 2019, advertisers can choose from three options within the Deepavali sales package, featuring different combinations of print, digital, radio and TV platforms, to reach over 290,000 targeted Indian audiences on a weekly basis. These include Tamil Murasu, tamilmurasu.com.sg, tabla!, Vasantham, and Oli 96.8FM as well as audience-targeted digital platforms on the SPH Digital Network.

This collaboration aims to maximise the reach of both parties’ networks, allowing advertisers to reach their customers via different touchpoints and extend their campaign messages across more media platforms through one single package.

"Partnerships and alliances have always been a part of our internal capabilities. We are looking forward to this strategic alliance as it is our first direct commercial collaboration with each other. Coming together as two of the biggest local media providers is definitely a strategic approach to deliver our most relevant products to targeted consumers, while giving our advertisers a better experience in fueling their advertising messages with a joint solution." said Ignatius Low, SPH Chief Marketing Officer.

“This is another collaborative effort by Mediacorp and SPH to help advertisers maximise the reach and impact of their campaigns using inventory across a mix of highly effective platforms,” said Parminder Singh, Chief Commercial and Digital Officer, Mediacorp. “Community celebrations and festivals connect us all in Singapore and we are launching these exciting solutions in time for Deepavali, when advertisers take the opportunity to burnish and share their messages of love, family ties and togetherness with everyone.”
 
Issued by Singapore Press Holdings Limited
Co. Registration. No. 198402848E
For more information, please contact: 
 
Ng Mui Hoon
Manager - Product Development
Strategy and Innovation
Singapore Press Holdings Ltd
DID: 6319 2154
 
Yang Hui Cheng
Head
Strategy and Innovation
Singapore Press Holdings Ltd
DID: 6319 1936
 
Debbie Tan
Manager
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1586
 
About Singapore Press Holdings

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.  

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns approximately 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH REIT also holds 85% equity stake in Figtree Grove, a freehold sub-regional shopping centre in Wollongong, New South Wales, Australia. SPH owns and operates The Seletar Mall and is developing a new commercial cum residential site, The Woodleigh Residences and The Woodleigh Mall. It also owns a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom. 

It is in the aged care sector and owns Orange Valley, one of Singapore's largest nursing homes.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit www.sph.com.sg

Facebook:  facebook.com/officialsph/
Twitter: @official_sph