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Stronger motoring content with Torque and sgCarMart tie-up

Singapore, 12 September2019 29-year-old title Torque, a motoring-related magazine published by SPH Magazines, will be going fully digital in line with evolving audience needs. With this change, SGCM Pte Ltd, a specialist in the digital automotive field, will take over the operations of Torque from 30 November 2019.

SGCM is a wholly-owned subsidiary of Singapore Press Holdings that operates sgCarMart.com, myCarForum.com as well as STCars.sg. These portals account for more than 80% of the market share in the online automotive space in Singapore.

The move will leverage the strengths of both brands to create a holistic outreach and strengthen SPH’s automotive presence – SGCM’s complete coverage of the online car listing industry and Torque’s authoritative presence in the motoring content space.

Torque will cease publication of the bi-monthly print magazine from its November/December 2019 issue to focus on developing its footprint in the fast growing digital, web and social space. This will complement sgCarMart’s strong digital presence in new and used car listings and provide greater one-stop convenience as well as value proposition to both car buyers as well as car dealers. Torque’s content team will continue to also provide other SPH publications with relevant motoring content.

Mr Vincent Tan, Co-Founder & General Manager SGCM Pte Ltd, said: “Leveraging on SGCM’s strength in the digital space, we are committed to grow Torque’s online presence to stay relevant and abreast with the growing digital audience while maintaining Torque’s established brand identity and quality content.”

Ms Maureen Wee, CEO SPH Magazines, said: “Torque is an institution in the local motoring content space and the next thrust of its growth will surely be powered by the digital audience. We’re confident that the merging of Torque with SGCM will ensure that Singapore's most trusted motoring magazine continues to be a highly relevant automotive content brand.”

 

Issued by SPH Magazines Pte Ltd

Co. Regn No.: 196900476M

 

For more information, please contact:

 

Chin Soo Fang

Head, Corporate Communications & CSR Division

Singapore Press Holdings Ltd

DID: 6319 1216

Email: soofang@sph.com.sg

 

Rebecca Chee

Senior Executive, Corporate Communications & CSR Division

Singapore Press Holdings Ltd

DID: 6319 1124

Email: rchee@sph.com.sg

 

Elaine Chrysta Tan

Executive, Corporate Communications & CSR Division

Singapore Press Holdings Ltd

DID: 6319 1613

Email: elainect@sph.com.sg 

 

About SPH Magazines

SPH Magazines Pte Ltd is Singapore's premier magazine media company with a portfolio of more than 80 brands and products in Singapore and the region. Its diverse portfolio includes brands such as Her World, Harper's Bazaar, The Peak, Home & Decor and HardwareZone, all of which are well-established market leaders in their respective genres.

It delivers award-winning content across print, online and mobile touch points and organises signature events all year round, reaching more than 6 million consumers monthly.

SPH Magazines prides itself on the ability to deliver high-performing 360 marketing campaigns for advertisers, by leveraging its strong brand heritage and highly engaged audiences. Its innovative advertising solutions incorporate cutting-edge technology and an unparalleled distribution network achieved through strategic partner tie-ups.

SPH Magazines is a wholly-owned subsidiary of Singapore Press Holdings (SPH), a publicly-listed media company. It also has offices in Malaysia and Hong Kong.

For more information, follow SPH Magazines on Twitter @SPHMagazines or visit www.sphmagazines.com.sg.