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Beerfest Asia Chengdu debuts as festival continues to expand in the region

Singapore, 14 August 2019 Following the success of its first overseas edition in Shandong in October last year, Beerfest Asia is moving to Chengdu from 23 to 31 August.

Over 20 exhibitors - including Mikkeller, Brewdog, Paulaner, RedDot BrewHouse, Oranjeboom, Tuborg, Singha and Brooklyn - will showcase more than 200 beers from around the world at the Chengdu Outdoor Music Park during the 9-day beer fiesta. 

The event will also feature local bands and DJs and a variety of food choices, including the local Mala cuisine. It is in line with Beerfest Asia organiser Sphere Exhibits’ expansion into the region with the same format, but on a smaller scale and with localised entertainment. Sphere Exhibits is a wholly owned subsidiary of Singapore Press Holdings (SPH).

Beerfest Asia Chengdu is expected to welcome 50,000 visitors over 9 days.

Chengdu was selected as the next Beerfest Asia host city due to its burgeoning craft beer scene with over 20 taprooms and 3 craft breweries in the city.

Mr Ian Lim, Beerfest Asia Festival Director, said: “Chengdu is renowned as a cultural and music city with an emerging craft beer scene, and it has been on our radar to host Beerfest Asia there for quite a while. Fortunately, we are able to find a great partner in Sichuan Richeng Culture & Communications who shares our vision to bring an international beer festival to the city and provide beer and music lovers with an experience like no other in Western China.”

Beerfest Asia Chengdu will be followed by an edition in Dongxing. There is also one planned for Bali Indonesia next August.

Event details

Date: 23 - 31 August 2019

Time: 4pm to 12 midnight (23 - 25 August), 6pm to 12 midnight (26 - 31 August)

Venue: Chengdu Outdoor Music Park

Entry Charge: Standard: 50RMB for 1 complimentary beer; VIP: 120RMB for 3 complimentary beers and entry to VIP Area

 

ISSUED BY SINGAPORE PRESS HOLDINGS LTD

Co. Regn. No. 198402868E

 

For more information, please contact:

 

Cherie Lee

Assistant Marketing Manager

Sphere Exhibits Pte Ltd

DID: 6319 4034

Email: cheriel@sph.com.sg

 

Andrew Lum

Assistant Manager

Corporate Communications & CSR

Singapore Press Holdings Ltd

DID: 6319 1982

Email: alum@sph.com.sg

 

About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

 

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits events are Malaysia International Food & Beverage Trade Fair, Singapore Gifts & Premiums Fair, Franchising & Licensing Asia, COMEX & IT Show, World Food Fair, Food & Beverage Fair, Beerfest Asia, Asian Masters, Facilities Management Solutions Expo, Digital Architect Asia, and BuildTech Asia.

Leveraging on its expertise in event conceptualization, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of is clientele and partners.