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Sphere Exhibits wins award in Malaysia and sets record attendances for Beerfest Asia and Yummy Food Expo

Singapore, 1 July 2019 - Malaysian International Food and Beverage Trade Fair (MIFB) was awarded the title of "Malaysia's largest food and beverage trade fair" by the Malaysia Book of Records last week. Organised by Sphere Exbihits Malaysia, the prime F&B trade event in Malaysia celebrated its 20th anniversary and was recognised for two decades of innovation and constant growth with groundbreaking solutions to boost the industry alongside global partners.
 
This year's event also introduced a F&B Start-Up @ MIFB 2019 programme to connect start-up exhibitors with investors to promote innovative F&B service solutions.
 
Beerfest Asia 2019 and Yummy Food Expo 2019 also set record attendances over the weekend in Singapore.
 
This year's 11th edition of Beerfest Asia attracted 37,800 visitors over four days ( 27 to 30 June), making it the biggest Beerfest Asia yet. New programmes like Ignition, an extravaganza that encompasses music, lasers, lighting and video mapping with different themed nights like Canto Night and Beerfest Run were well-received by festival goers. 600 brands of beers, including 150 new ones, were offered by 79 exhibitors, making it one of the biggest beer festivals in Asia.

Held in a 75,000 square feet space at Singapore Expo from 27 to 30 June, the 5th edition of Yummy Food Expo saw the most number of exhibitors this year -- 171 in total -- and a 20 per cent increase in turn out, with over 90 per cent of exhibitors expressing an interest to participate in next year's event from 25 to 28 June 2020.

Mr Chua Wee Phong, chairman of Sphere Exhibits, a subsidiary of Singapore Press Holdings (SPH), said: "Our efforts to focus on content and innovation over the past year bore fruit, based on the results of last week's shows. It has brought us more exhibitors and recognition in Malaysia and a lot more visitors in Singapore. For Beerfest, we have attracted many partnership enquires from brewers of different countries. We will continue to refresh and revamp our events, such as our COMEX show which will include the launch of Esports Festival Asia in September."

Attachments: Caption for photo 1: Mr Chua Wee Phong receiving the award from Malaysia Book of Records. From left: Mr Edwin Yeoh Tiong Chin 杨重振 (representative from Malaysia Book of Record 大马纪录大全), Mr Henri Tan 陈致祥 (Project Director, Sphere Exhibits Malaysia 项目总监,环泰博览有限公司), Datuk Zulkefli Hj Sharif 拿督Zulkefli Hj Sharif (Chief Executive Officer, Malaysia Convention & Exhibition Bureau 马来西亚会议与展览局), Mr Chua Wee Phong 蔡伟鹏 (Chairman, Sphere Exhibits Malaysia).

Caption for photo 2: Record attendance at Yummy Food Expo 2019
 
Caption for photo 3: Day 2 at Beerfest Asia 2019
 
Caption for photo 4: Aerial view of Beerfest Asia 2019 at Marina Promenade



ISSUED BY SINGAPORE PRESS HOLDINGS LTD
Co. Regn. No. 198402868E

 

For more information, please contact:


Eileen Chee Li Foong
VP, Partnerships (Circulation)

Singapore Press Holdings Ltd
DID: 6319 1411
Email: cheelf@sph.com.sg


Henri Tan ( for MIFB)

Project Director

Sphere Exhibits Malaysia

Email: henritan@sph.scom.sg

 

Ian Lim ( for Beerfest Asia)

Assistant Project Director

Sphere Exhibits Pte Ltd

DID: 6319 1653

Email: cwlimian@sph.com.sg

 

Koh Shiang Chyi ( for Yummy Food Expo)
Head of Business, Food Sector
Sphere Exhibits Pte Ltd

DID: 6319 1653
Email: kohschyi@sph.com.sg      

 

Andrew Lum

Assistant Manager

Corporate Communications & CSR

Singapore Press Holdings Ltd

DID: 6319 1982

Email: alum@sph.com.sg

 

 

About Sphere Exhibits Pte Ltd


A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

 

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits events are Malaysia International Food & Beverage Trade Fair, Singapore Gifts & Premiums Fair, Franchising & Licensing Asia, COMEX & IT Show, World Food Fair, Food & Beverage Fair, Beerfest Asia, Asian Masters, Facilities Management Solutions Expo, Digital Architect Asia, and BuildTech Asia.

 

Leveraging on its expertise in event conceptualization, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of is clientele and partners.