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Beerfest Asia 2019 launches into the beer future with more beers and entertainment

Singapore, 4 June 2019Blue Moon, Brewlander, Brooklyn, Draft Denmark, Asia Pacific Breweries, Little Creatures, Polanin, RedDot Brewery and Epicurean Nomads are just some of the breweries, including a record nine from Singapore, who will be showcasing over 600 beers at Beerfest Asia 2019.

Themed “launching into the beer future”, the event will feature over 150innovative new flavours and brews like the Heineken 0.0 with zero ABV and low calories; Mala Xiang Jiu, a Sichuan peppercorn lager brewed by Young Master Brewery in Hong Kong; Hibiscus Blueberry Mead from homegrown Lion City Meadery; Chamomile Pilsner by Tai Wai Brewery; and Schneider Weisse TAP X Cuvée Barrique, a wine barrel aged beer from Germany.

Organised by Sphere Exhibits, the 11th edition of Beerfest Asia will be held at the Marina Promenade from 27 to 30 June.

Beer lovers can look out for the winning beers of the highly appraised Asia Beer Awards, which features 13 categories and 3 trophy prizes. The beers are assessed by a panel of 20 comprising of esteemed BJCP certified judges and brewers. Results will be announced at the festival on Thursday 27 June.

Food vendors are also on board to curate #beeryperfectmatch food pairing menus with beer vendors. Visitors can sample lok lok by Neo Group with Asahi & Somersby cider, soft shell crabs by Holy Crab, fresh seafood by Ah Hua Kelong paired with Brewlander, chicken kaarage on jumbo skewers by Shio, and more. 1925 Brewing Co will be curating exclusive daily beer-food pairing sessions at the festival too.

A ramped up entertainment line-up features tribute bands fromaround the world - Hell's Belles (the world famous all-female AC/DC tribute band from USA), Hybrid Theoryz (Australian Linkin Park tribute band), The Perfect Strangers (Journey & Toto tribute band from India), and local tribute bands Welcome To The Machine (Pink Floyd Tribute) and Peep Show (Guns & Roses Tribute); homegrown favourites like Supersonic, Lucky Strike, The Common People, Raw Earth as well as House and Techno maestros from Blackout Agency and female DJs from Altra Management.

Making its debut at Beerfest Asia 2019 is Ignition, an extravaganza that encompasses music, lasers, lighting and video mapping with different themed nights: Throwback Thursday featuring Welcome To The Machine (Pink Floyd Tribute) and mambo retro medley by Supersonic; Femme Fatale Friday featuring Venus Rising performers; Temple of Trance on Saturday with world-renowned Trance DJs John 00 Fleming and Martin Roth; and Canto Sunday featuring Tian Di Hui, Jason & The Typhoon to end the festival on a high.

Beer lovers can also join the inaugural Beerfest Run on Thursday 27 June, drinking and running along a scenic 2km route with five drinks stations around the festival ground. Finishers will get a 1-litre mug to enjoy top-up of beers at special promotional prices.

Check out the video at https://drive.google.com/drive/folders/1it0rCFa0j-SYUlAa1MSxWeD4S6nOWnYd.

Beerfest Asia will transform into a carnival ground on Sunday 30 June, with entries for children and pets. Families can unwind with carnival game stalls and inflatables to entertain the children. A regular entry pass is required for any child above 12 years old. You can also buy a beer for your furry friends too! They will definitely enjoy the day out with special dog beer produced by Floof.

Tickets from $20 (inclusive of one beer) are on sale. Separate ticket charges for Ignition and Beerfest Run apply.

Event details

Thursday 27 June: 4pm – 6pm (Trade) 6pm – 1am (Public)

Friday 28 June: 5pm – 2am

Saturday 29 June: 4pm – 2am

Sunday 30 June: 2pm – 11pm

Venue: Marina Promenade

Information and ticketing: www.beerfestasia.com and www.facebook.com/beerfestasia.

Photos: https://drive.google.com/drive/folders/1QEPd7vNNiPKlb62QUOEj0dmalCXye8-3

 

ISSUED BY SINGAPORE PRESS HOLDINGS LTD

Co. Regn. No. 198402868E

 

For more information, please contact:

 

Cherie Lee

Assistant Marketing Manager

Sphere Exhibits Pte Ltd

DID: 6319 4034

Email: cheriel@sph.com.sg

 

Andrew Lum

Assistant Manager

Corporate Communications & CSR

Singapore Press Holdings Ltd

DID: 6319 1982

Email: alum@sph.com.sg

 

About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

 

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits events are Malaysia International Food & Beverage Trade Fair, Singapore Gifts & Premiums Fair, Franchising & Licensing Asia, COMEX & IT Show, World Food Fair, Food & Beverage Fair, Beerfest Asia, Asian Masters, Facilities Management Solutions Expo, Digital Architect Asia, and BuildTech Asia.

Leveraging on its expertise in event conceptualization, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of is clientele and partners.  

 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.  

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH REIT also holds 85% equity stake in Figtree Grove, a freehold sub-regional shopping centre in Wollongong, New South Wales, Australia. SPH owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and owns a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.

It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visitwww.sph.com.sg.

   

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