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Radio 91.3 and Radio 100.3 now broadcasting live from SPH News Centre

Patrick Daniel appointed chairman of SPH Unionworks, aims to build synergies with SPH´s editorial and marketing units

Singapore, 10 November 2006 - SPH UnionWorks, which operates entertainment radio channels Radio 91.3 and Radio 100.3, has officially moved into Singapore Press Holdings (SPH) headquarters at News Centre in Toa Payoh North. The move will bring greater synergies and exciting opportunities for collaboration with SPH´s editorial and marketing units.

SPH also announced that Mr Patrick Daniel, editor-in-chief (designate) of SPH’s English and Malay Newspapers Division, will take over the chairmanship of SPH UnionWorks on Dec 1 from Mr Arthur Seet.

SPH Unionworks, which previously broadcast from the Singapore Labour Foundation (SLF) building along Thomson Road, is a 70-30 joint venture between SPH Multimedia and NTUC Media.

Ms Goh Wee Wang, General Manager of SPH UnionWorks, said: “The relocation of our office and studios to News Centre will enable the two radio stations to tap into SPH´s resources, including the latest news, and enhance the stations´ programming. In addition, radio will give the SPH print and internet platforms an audio dimension.”

Mr Daniel added: "Our aim is to derive greater synergies across our various media platforms, as well as with our marketing units. Advertisers can now adopt an integrated approach via print, online and radio."

Radio 91.3´s “The Morning Show”, which is hosted by DJs Joe Augustin and Petrina Kow and airs Mondays to Fridays from 6am to 10am, collaborates with SPH´s flagship English newspaper The Straits Times, as well as The New Paper. On Radio 100.3, the daily morning programme “Affairs” which broadcasts from 6am to 10am, features its DJs Wenhong and Xiaozhu discussing the daily newspapers´ latest local and global news and happenings.

Said Ms Anna Lim, Vice President for Radio 100.3: “Since radio´s main advantage is its immediacy, by collaborating with SPH´s newsrooms, we can provide more comprehensive information and updates for our listeners and readers of SPH´s newspapers. Ultimately, it is both the readers and listeners who are the winners from this move.”

The positioning currently adopted by the two radio stations has also been consciously chosen to complement SPH´s suite of products, so as to achieve overall integration across multiple platforms, not just in editorial content but also in marketing. Both stations target listeners aged between 25 and 45, which is the same age group for the core consumers of SPH´s other media platforms.

Mr Hubert Tang, Assistant Vice President of Radio 91.3, said: “Key advertisers in SPH newspapers such as Carrefour, Best Denki and Mobile One are now advertising on our radio stations too which speaks volumes of the confidence they have in us and in our ability to deliver their advertising messages to the right target markets. Our close proximity to SPH´s marketing team will allow for greater synergies for promotions across print, internet and now radio platforms. It´s exciting times ahead!”

To show their commitment in developing the radio stations for the long haul, SPH Multimedia and NTUC Media have invested S$1.2 million in the building of the new studios and upgrading of all the broadcast equipment.

Mr Alan Chan, SPH’s Chief Executive Officer, said: “SPH is serious about the radio business. As the major shareholder in SPH UnionWorks, we will continue to give our full support in building up this broadcast platform together with our core print products and will explore new ideas to incorporate our online and even outdoor media. This is inline with our plans to move beyond print.”

Also supporting the move to News Centre, Mr Seah Kian Peng of NTUC Media, and a Director on the SPH UnionWorks Board, said: “The SPH UnionWorks team is a dynamic and hardworking lot backed by a strong management. With this new set-up and the latest technologies, I am confident that Radio 100.3 will make their mark and become a leading and innovative radio station, while Radio 91.3 will grow from strength to strength and stay relevant to their listeners. After all, it is all about you!”

SPH UnionWorks is holding a "housewarming" party in its brand-new office and studios on 10 November 2006 (Friday). There will be chances for guests to experience what it is like being a radio DJ. The details of the party are:

Date: 10 November 2006 (Friday)

Time: 11am to 12.30pm

Party programme: 11.00am – Party starts
11.30am – Lion Dance and Popping of Champagne
11.45am – Studio Tour

Open house for listeners: Radio 91.3 (for 20 shortlisted listeners) - 1.00pm to 2.00pm.
Radio 100.3 (for 20 shortlisted listeners) - 2.00pm to 5.00pm.

Address: SPH UnionWorks Pte Ltd
1000 Toa Payoh North, News Centre
Podium Block, Level 3
Singapore 318998

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Juliana Chong
Corporate Communications
Singapore Press Holdings
Tel: 6319 1895

Chen Jingwen
Assistant Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 1226

About Singapore Press Holdings Limited

Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 14 newspapers in the four official languages, including Singapore’s first free Chinese newspaper, My Paper, and over 90 titles from lifestyle magazines to IT media publications. Everyday, 2.7 million individuals, or 83 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers, which enjoy over 100 million pageviews from 6 million unique visitors every month. More recent online additions are the classified website, ST701, and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Internet and via mobile messaging.

SPH owns and operates Paragon, the prime shopping and office building in the heart of Orchard Road. Paragon features international brands and luxury goods, restaurants serving wide-ranging cuisines and lifestyle facilities such as spas and a fitness club.

SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free sheet Today. SPH has a 70% stake in SPH UnionWorks, which operates two entertainment radio channels, Radio 100.3 in Chinese and Radio 91.3 in English. In addition, SPH holds an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest LED network media company, and a 35% stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

About SPH UnionWorks Pte Ltd
SPH UnionWorks Pte Ltd is a 70-30 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates two radio stations, Radio 91.3 and Radio 100.3.

Radio 91.3 is an English language radio station with a lineup of radio veterans like Joe Augustin, Petrina Kow, Suzanne Walker and Hubert Tang. Poised between a talk show and a music station, it aims to stimulate the intellect as well as stir the emotions. Its target listenership is those aged 25 to 45.

Radio 100.3 is a Mandarin infotainment station that caters to a wide range of listeners with its highly creative programmes. Programme content range from lifestyle to gourmet features, current affairs, music and entertainment. 100.3´s delivery is bold, fun and innovative.