Singapore, 23 April 2019 --- Singapore Press Holdings Limited (SPH) and Perennial Real Estate Holdings Limited (Perennial) have entered into a strategic partnership to capitalise on the synergies between the two organisations. A Memorandum of Understanding (MOU) was signed today by Mr Anthony Tan, Deputy CEO of SPH and Mr Pua Seck Guan, CEO of Perennial at The Capitol Kempinski Hotel Singapore. The MOU will see SPH and Perennial leveraging on each other’s strengths, including SPH’s content creation capabilities and Perennial’s property assets to deliver the best experiences to their customers.The MOU also allows both companies to conceptualise and organise co-branded events. In addition, the complementary partnership facilitates the exploration of revenue generating initiatives for the benefit of both organisations. The events which are organised under the MOU will be held at Perennial-owned or Perennial-managed venues, including Capitol Singapore (Capitol Theatre, Outdoor Plaza and Arcade@Kempinski), CHIJMES, Chinatown Point, TripleOne Somerset, AXA Tower and House of Tan Yeok Nee, all of which are strategically located within the Central Business District and in close proximity to MRT stations.In addition to venue partnership and sponsorship, both SPH and Perennial will tap on mutual customer bases and explore joint marketing initiatives.UFM100.3’s U1000 Music Countdown, which was held recently at Capitol Singapore’s Outdoor Plaza, was an event that was part of this partnership. Some upcoming SPH events under this partnership include Singapore Book Fair 2019, UFM100.3’s Global Chinese Golden Chart Awards Presentation, SPH 35th Anniversary Charity Concert, as well as The Straits Times’ Mind and Body 360 Health Management Seminar. Mr Anthony Tan, Deputy CEO of SPH, said: “We are glad to be in this strategic collaboration with Perennial which has been a strong supporter of our past events. With our strength in media content creation across multiple media platforms, we can help develop powerful brand associations with our audiences and generate footfall traffic through our events at Perennial’s portfolio of quality assets.”Mr Pua Seck Guan, CEO of Perennial, said: “The partnership with SPH will bring both our customers’ offline experience to a whole new level and further enhance the vibrancy of our assets. Our easily accessible venues, each with its distinctive positioning and offerings, coupled with SPH’s content development and outreach capabilities, will allow us to jointly deliver a myriad of quality and engaging events, programmes and activities to cater to different segments of the market.” Issued by Singapore Press Holdings Ltd
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For media queries, please contact: Ms Loh Woon YenManaging EditorCulture, Education & New GrowthChinese Media GroupSingapore Press HoldingsTel: 6319 1469Email: firstname.lastname@example.org Mr Francis MahSenior ManagerCorporate Communications & CSRSingapore Press Holdings Tel: 6319 1028Email: email@example.com Ms Tong Ka-PinChief Corporate OfficerPerennial Real Estate Holdings LimitedDID: 6602 6828Email: firstname.lastname@example.orgAbout Singapore Press Holdings LtdIncorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH REIT also holds 85% equity stake in Figtree Grove, a freehold sub-regional shopping centre in Wollongong, New South Wales, Australia. SPH owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and owns a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom. It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.For more information, please visit www.sph.com.sg. Facebook: facebook.com/officialsph/Twitter: @official_sphLinkedIn: linkedin.com/company/singapore-press-holdings/About Perennial Real Estate Holdings Limited (www.perennialrealestate.com.sg)Perennial Real Estate Holdings Limited ("Perennial") is an integrated real estate and healthcare company headquartered and listed in Singapore. As a real estate owner, developer and manager, Perennial focuses strategically on large-scale mixed-use developments and has a presence in China, Singapore, Malaysia, Indonesia and Ghana with a combined portfolio spanning about 65 million square feet in gross floor area.Perennial is also a healthcare services owner, operator and provider in China with two core business segments, being hospitals and medical centres as well as eldercare and senior housing.In China, Perennial is a dominant commercial developer with largescale mixed-use integrated developments. Four of Perennial's developments, Chengdu East High Speed Railway ("HSR") Integrated Development, Xi'an North HSR Integrated Development, Tianjin South HSR Integrated Development and Kunming South HSR Integrated Development, are regional healthcare and commercial hubs which are situated adjacent to four of the country's largest HSR stations and incorporate medical, healthcare and eldercare facilities. Other notable projects in Perennial's portfolio include Beijing Tongzhou Integrated Development, Shenyang Longemont Integrated Development, Zhuhai Hengqin Integrated Development, Perennial Jihua Mall in Foshan and Perennial Qingyang Mall in Chengdu.In Singapore, Perennial has invested in and manages prime iconic properties located in the Civic District, Central Business District and Orchard Road precinct, such as Capitol Singapore, CHIJMES, AXA Tower, 111 Somerset, Chinatown Point and House of Tan Yeok Nee.