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SPH Chinese Media Group strengthens partnership with SCCC with new strategic MOU

Singapore, 28 March 2019 --- The Singapore Chinese Cultural Centre (SCCC) and Singapore Press Holdings' (SPH) Chinese Media Group (CMG) have signed a strategic Memorandum of Understanding (MOU) to broaden the scope and depth of partnership for the next two years. 

The MOU was signed by Mr Low Sze Wee, CEO of SCCC and Ms Lee Huay Leng, Head of SPH Chinese Media Group on 27 March.

The partnership, which was first forged in 2017, has seen Lianhe Zaobao, the flagship Chinese newspaper of SPH, organised 20 cultural activities at SCCC under the banner of Zaobao Cultural and Creative Space (早报文创空间).  

Both parties leveraged on respective resources to increase public awareness and participation of cultural activities at SCCC. Lianhe Zaobao planned, organised and publicised the activities while SCCC provided the venue and on-site arrangements for the events.

With the renewal of the MOU, the areas of collaboration between both parties will expand to include:

- The Singapore Creator Awards

- Adult learners’ programmes by Han Culture and Education Group (HCEG), a subsidiary of SPH

- Lianhe Zaobao Literary Festival in 2020

- Other literary and artistic cultural events (including talks, exhibitions and awards) 

Ms Lee Huay Leng, Head of CMG, SPH, said: “Building on our synergies and combined strengths, the two-year collaboration with SCCC has been a fruitful one. This led to the decision to broaden our scope of strategic partnership, to jointly shape a unique culture infused with Singapore flavours. Our focus is not on the number of participants who attend our events but how we can promote and accumulate cultural knowledge, and bring in new perspectives to enrich the Chinese culture in Singapore. We are grateful that SCCC is partnering us in this endeavour.”

Mr Low Sze Wee, CEO of SCCC, said: “SCCC is happy to continue the partnership with Zaobao. We will be bringing the collaboration to a deeper level, by introducing a wider variety of programmes on Singapore’s creative talents, in addition to  Zaobao Cultural & Creative Space.”
 
Please see attached Annexes on the various events and the Chinese media release, as well as photos of the MOU signing. 
 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For media queries, please contact:  

Ms Shen Ying Xuan
Senior Executive
Culture, Education & New Growth
Chinese Media Group
Singapore Press Holdings                        
DID:  63191029 / Mobile: 8122 8366
Email: xuanshen@sph.com.sg 

Mr Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings 
Tel: 6319 1028
Email: mahys@sph.com.sg  

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.  

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH REIT also holds 85% equity stake in Figtree Grove, a freehold sub-regional shopping centre in Wollongong, New South Wales, Australia. SPH owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and acquired a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.

It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit www.sph.com.sg.