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Wow! Wow! Hunt - 2 newly launched sedans must be won!

Singapore, October 26 2006 –Two newly launched sedans are to be won for readers of my paper, Singapore Press Holdings´ first Chinese free sheet published from Tuesday to Saturday.

In a joint effort between my paperand Radio 100.3, Wow! Wow! Hunt - a 4-week promotion whereby readers of my paperand listeners to Radio 100.3 stand a chance to win 2 brand new sedans by guessing and hunting for car keys hidden in 4 secret locations in Singapore.

Hunt for the keys to win
For 4 consecutive weeks (25 October – 18 November), 25 car keys will be hidden at a secret location every Saturday. To be eligible for the hunt on October 28, November 4, 11 and 18, simply read my paper or tune in to Radio 100.3 daily for clues on the locations of the car keys. A total of 100 contestants with the key will be invited to “unlock” the prize car at the finale event on November 26. One lucky winner will drive home the prize car.

SMS to Win
Have another shot at winning another car by guessing where the keys are hidden for the week. Just send your entry via sms to 77877 before midnight the Friday before the hunt, in the following format:
Each SMS costs 20cents.

One lucky winner will be picked from the total entries and the winner must be present at the live event on 26 Nov .

The 2 sedans are sponsored by Group ExKlusiv and will be unveiled during its officially launch at the coming Motor show at Suntec Singapore from 10-19 November. Details of the live finale event on 26 November will be released in my paper and on Radio 100.3.

Issued by : Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Lim Ser Yee
Senior Promotions Manager
Product Development & Branding
Singapore Press Holdings Limited
DID: 6319 2342
Mobile: 9369 5766

Margaret Tan
Promotions Executive
Radio 100.3
SPH UnionWorks Pte Ltd
DID: 6319 4007
Mobile: 9299 1749

About my paper

Launched in June 2006, my paper 我报 is Singapore´s first Chinese freesheet. Targeted at working adults between ages 20 and 40, the compact-sized publication is contemporary, informative and entertaining, allowing young, trendy and bilingual Singaporeans to keep in touch with the Chinese language in an enjoyable and accessible manner. my paper 我报 is published five days a week from Tuesday to Saturday. Due to increasing demand, the circulation of the free newspaper will be increased to 180,000 from 31 Oct. my paperis distributed freely at MRT stations, selected office buildings, business parks, households, as well as established coffee franchises across the island.

About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is a 70-30 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates 2 radio stations, Radio 91.3 and Radio 1003.

Radio 100.3 is a Mandarin infotainment station that caters to a wide range of listeners with its highly creative programs. Program content range from lifestyle to gourmet features, current affairs, music and entertainment. 100.3´s delivery is bold, fun and innovative.

About Singapore Press Holdings Limited

Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 14 newspapers in the four official languages, including Singapore’s first free Chinese newspaper, My Paper, and over 80 magazine titles. Everyday, 2.7 million individuals, or 83 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers, which enjoy over 100 million pageviews from 6 million unique visitors every month. More recent online additions are the classified website, ST701, and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Internet and via mobile messaging.

SPH owns and operates Paragon, the prime shopping and office building in the heart of Orchard Road. Paragon features international brands and luxury goods, restaurants serving wide-ranging cuisines and lifestyle facilities such as spas and a fitness club.

SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free sheet Today. SPH has a 70% stake in SPH UnionWorks, which operates two entertainment radio channels, Radio 100.3 in Chinese and Radio 91.3 in English. In addition, SPH holds an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapores largest LED network media company, and a 35% stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

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