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CLEO redefines what it means to be a millennial media brand in 2019

Singapore, 18 January 2019 - Focusing on everything from pop culture to career, CLEO's new 360° integration leverages the power of a diverse set of voices among Singapore's millennials and Gen-Z women.

On CLEO.com.sg, there are features on relationships, dating, beauty, celebrities and fashion trends, creating impactful conversations around the interests and issues engaging millennials and Gen-Z women today.

CLEO fashion and beauty videos also have unique points of view. Many feature celebrities or social media influencers, while others feature real Singapore women in their 20s, including CLEO readers and staff, to make these videos uniquely authentic and engaging.

With a fresh focus on on-the-ground events, 2019 will see even more events for CLEO Society members. The CLEO Society is a club which lets women in their 20s try beauty, fashion and lifestyle products, appear in CLEO's stories and videos, and get exclusive invitations to in-store events. It is an ideal opportunity for sponsors to reach out to Singapore millennials and Gen-Z women.

The print issue of CLEO now comes with QR codes which instantly lead to related content online. The magazine also gets an update, with a more sophisticated design and contemporary wood-free paper pages. There are now 10 issues per year, with two double issues - the Dec/Jan festive issue and the Jul/Aug summer issue. Each issue retails for $3.50.

CLEO is the authentic voice for the new generation of change-makers, and with this new integrated direction, readers can look forward to even more engaging content from the brand.

Brand footprint
  • 73% of audience are single, millennial PMEB women in their 20s
  • 1.6 million page views per month
  • 208 thousand unique visitors on CLEO.com.sg
  • 11 thousand subscribers to the weekly email newsletter
  • 175 thousand - Social media reach across YouTube, Instagram, Facebook and LINE

ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M
 
For more information, please contact:
 
Caron Chan
Marketing Manager
SPH Magazines Pte Ltd
Tel: 6319 5814
 
Lin Shaomei
Head, Marketing & Circulations
SPH Magazines Pte Ltd
Tel: 6319 6336
 
Rebecca Chee
Executive, Corporate Communications & CSR
Singapore Press Holdings Ltd
Tel: 6319 1124
 
About CLEO Singapore  
CLEO is one of the strongest media brands in Singapore with an audience of more than 471,000, reached through 360 degree initiatives including CLEO.com.sg, social media and innovative on-ground events. Targeting woman aged 20 to 29, CLEO.com.sg is the go-to digital destination for Millenial and Gen Z women who want to be informed, inspired and entertained. The print magazine launched in 1994, and with 49,000 readers it remains Singapore’s best-selling young women’s magazine (AC Nielson Media Index 2018).

About SPH Magazines SPH Magazines Pte Ltd is Singapore's premier magazine media company with a portfolio of more than 80 brands and products in Singapore and the region. Its diverse portfolio includes brands such as Her World, Harper's Bazaar, The Peak, Home & Decor and HardwareZone, all of which are well-established market leaders in their respective genres. It delivers award-winning content across print, online and mobile touch points and organises signature events all year round, reaching more than 6 million consumers monthly. SPH Magazines prides itself on the ability to deliver high-performing 360 marketing campaigns for advertisers, by leveraging its strong brand heritage and highly engaged audiences. Its innovative advertising solutions incorporate cutting-edge technology and an unparalleled distribution network achieved through strategic partner tie-ups. SPH Magazines is a wholly-owned subsidiary of Singapore Press Holdings (SPH), a publicly-listed media company. It also has offices in Malaysia and Hong Kong. For more information, follow SPH Magazines on Twitter @SPHMagazines or visit www.sphmagazines.com.sg.