Singapore, 10 December 2018 - The New Paper (TNP) is launching a fresh look for its mobile app today, packed with features that are both reader- and advertiser-friendly.
TNP's mobile app will offer users a new look and user interface, complemented by new ad inventory for advertisers.
More reading options
Stories in the app can now be viewed in both the native mobile format or through the e-paper, giving readers the choice on how they would like the stories to be presented for their reading. The e-paper may also be downloaded for quicker access and offline reading.
Improved user interface
The app was designed from the ground up to enhance the user experience for readers. This includes easy navigation between stories and sections, as well as access to TNP's 30-day
The app was also designed and optimised to allow stories to load faster.
New ad units
Advertisers will now have more options now when it comes to placing their ads, with ad units such as transitional ads, as well as Interactive Marketing Units (IMUs) on both listing and article pages.
Eugene Wee, editor of TNP, said: "We wanted to let our readers choose how they want to read The New Paper so that they can pick the format they are most comfortable with. At the same time, we built in more ways to display advertising messages in the app to provide our advertising partners with more avenues to reach the growing number of TNP app users."
The refreshed app was soft-launched last month, with the new version being rolled out in batches to current users of the app.
The new TNP app is now available for download in iTunes App Store and Google Play.
Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E
For more information, please contact:
Koh Weng Wai
Head, Marketing Communications
Singapore Press Holdings Ltd
DID: 6319 8913
Executive, Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1124
About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles, and puts a human face to Singapore stories and to complicated issues of the day. In the following years, the paper built a reputation for its unique style of presenting complex issues in an easy-to-read, pop style for young and busy readers, winning multiple international awards for its stories, photos, layout design and infographics. In 2016, The New Paper became a freesheet after merging with My Paper, a free newspaper published by SPH. It now focuses on delivering news that busy professionals, executives, managers and businessmen need to know to go about their day, with coverage on the economy, jobs, property, politics, as well as sports and lifestyle content on health, travel, entertainment and food. The New Paper is currently the only free newspaper in Singapore.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and acquired a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.
It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.
SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.
For more information, please visit www.sph.com.sg.