Singapore, 26 September 2006 – Undecided about where to go for a spa holiday, which mobile phone to buy or where to take your date for a romantic dinner? Considering which car or wine cooler best suits your image or your needs? Or looking for advice on how to upgrade your skills to get ahead in your job?
Look no further than the new AsiaOne, Singapore Press Holdings´ award-winning news and lifestyle portal, which has sharpened its focus on providing the information you need to get ahead and stay ahead in life.
Be the one who leads by using the rich database of text and tips, picture galleries and vodcasts, polls and forums, from the wider selection of sources AsiaOne now taps. This includes the group´s 14 newspapers, over 80 magazines, wire agencies, staff and you – our readers. And you get all this – for FREE – at your finger tips.
Besides offering a re-designed, easier-to-use navigational system, AsiaOne also comes with a commitment to make you a part of the creation and delivery process rather than a mere consumer of our outpourings. Every report comes with a space for your comments. Every section has a poll. Every click on a page contributes to a ranking of the stories so that you can see, at a glance, what is the most-read item.
The main changes – across all 10 sections - are aimed at giving info-seekers and busy professionals more data and analyses to help you with your jobs and careers; your relationships with family and friends; and your pursuit of leisure activities. That is, improving all aspects of your life.
AsiaOne (www.asiaone.com) will be re-launched on Thursday, September 28, 2006. It is moving from a portal primarily driven by information consumption to a more interactive model.
AsiaOne, which currently enjoys monthly page views of 100 million and 6 million unique visitors, was last revamped in March 2005.
On the need to refresh AsiaOne and add more depth and breath to its content, its Editor, Irene Ngoo, said: “With the rapid changes in the digital world, we have to adopt new technologies and functionalities to keep pace in order to remain relevant to our readers, who are becoming more discerning and demanding, and want news and infotainment to be delivered in a faster and more interesting way, whether they´re at home or on the move.
“Readers are no longer happy to just take what you give them. They want to give back, share, interact, converse and help shape the content. It´s a two-way process, not one-way.
”We also want to maximise use of the rich store of materials which SPH´s publications and multi-media platforms produce daily, and also dip into its treasure trove of archived stories to beef up AsiaOne´s content.
”With the new design and enhanced content, giving greater variety and coverage of a wider range of lifestyle topics, advertisers will find it even more attractive to come to AsiaOne to reach out to the right audience for their marketing campaigns and promotional messages.“
Among those which have taken advantage of the new AsiaOne are DaimlerChrysler, promoting its Mercedes Benz E-class, Zuji travel portal and DBS Bank for its i-banking and auto insurance and loans products.
AsiaOne´s Supervising Editor Paul Jansen said: “The improvements we have made prior to these changes were well received and resulted in very high page views and unique visitors as well as awards. Building on users´ suggestions and learning from any criticism, we have produced this new AsiaOne, a revitalised site, which we hope will be even more popular among readers and advertisers.”
The re-designed AsiaOne is brighter, with colour-coded sections to identify the three broad sections – Work, Live and Play.
Each section will have user facilities, such as calculator and search tools. For example, the Health microsite carries a calorie counter to help readers work out the calorie intake of their meal – and how much exercise they must do to burn off the extra fat.
In the Digital site, besides product reviews on the latest tech gadgets and home appliances, there will be a virtual home to help readers see how the products fit into their living room or bedroom.
Within each section are many smaller sections, and new sub-sections. For instance, in the Business section, there are three sub-sections – Office, SME Central and My Money, which deals with personal finance. The Wine & Dine section has been expanded to include “Unwind”, which covers arts, entertainment, leisure and gardening.
With a fresh, keen team of content producers and web designers and web masters, AsiaOne is building on its strength to seek, select, package and deliver news and infotainment in a more relevant and meaningful way to its target audience, giving them premium content the best display on the web.
The revamp of AsiaOne underlines the determination with which Singapore Press Holdings wants to build the online platform as a complement to its premier print publications to enhance and enrich reader experience, and make it the website of choice for the discerning.
What´s in store for readers in the new-look AsiaOne:
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About Singapore Press Holdings Limited
Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 14 newspapers in the four official languages, including Singapore’s first free Chinese newspaper, My Paper, and over 80 magazine titles. Everyday, 2.7 million individuals, or 83 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers, which enjoy over 100 million pageviews from 6 million unique visitors every month. More recent online additions are the classified website, ST701, and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Internet and via mobile messaging.
SPH owns and operates Paragon, the prime shopping and office building in the heart of Orchard Road. Paragon features international brands and luxury goods, restaurants serving wide-ranging cuisines and lifestyle facilities such as spas and a fitness club.
SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free sheet Today. SPH has a 70% stake in SPH UnionWorks, which operates two entertainment radio channels, Radio 100.3 in Chinese and Radio 91.3 in English. In addition, SPH holds an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest LED network media company, and a 35% stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.
AsiaOne is a free-access, one-stop information mall which serves users´ news, business and lifestyle needs. Within the all-encompassing portal are unique communities where users congregate online for their various interests. Besides accessing news and infotainment from Singapore Press Holdings´ (SPH) suite of newspapers, AsiaOne users can engage in special interest sites which cover finance, motoring, technology, health and various lifestyle topics.
Every month, the AsiaOne homepage and its various microsites enjoy 100 million pageviews from 6 million unique visitors. Online advertising and interactive marketing opportunities at AsiaOne include: banner advertising, mobile advertising, electronic direct mailer, viral marketing gateway, sponsorship and these can be integrated with SPH´s other media platforms.
AsiaOne connects marketers to a desirable demographic that represents the cream of online audiences.
For more information, please visit www.asiaone.com.sg