In a first-of-its-kind initiative, shoppers can now pick up digital versions of magazines at physical bookstores
Singapore, 23 July 2018 – SPH Magazines and Times Publishing have launched the sale of digital magazine redemption cards at all Times bookstores.
The redemption cards allow users to redeem digital magazines of either a single issue or a three-month subscription. There are 15 titles under SPH Magazines to choose from, including popular titles like Her World, Men’s Health, The Singapore Women’s Weekly, Home & Decor, and more.
Upon purchase, readers simply need to proceed online and activate the account using the redemption code found on the card. The digital magazines are available on both iOS and Android devices.
Prices start from $3 for a single issue redemption card and $10 for a three-month subscription.
This initiative follows the announcement of the partnership of Times Publishing Limited (Times Publishing) and SPH Magazines to digitise and distribute Times Publishing titles electronically.
Mr Loh Yew Seng, CEO, SPH Magazines, said: “SPH Magazines is constantly exploring ways to embrace the new digital environment and leverage on technologies to further engage our readers. With the change in consumption behavior, we have decided to bring our digital offerings into Times bookstores so that our readers have more options to enjoy our titles.”
Mr Siew Peng Yim, CEO, Times Publishing, said “Times Publishing is excited to work with SPH Magazines’ strong portfolio of magazine titles, not only in Singapore but also the region. This initiative is one of many new service offerings to be rolled-out as we explore new opportunities to deliver content to our customers.”
ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M
For more information, please contact:
Director, Product and Innovation, New Media
SPH Magazines Pte Ltd
DID: 6571 7127
Elaine Chrysta Tan
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1613
About SPH Magazines
SPH Magazines Pte Ltd is Singapore's premier magazine media company with a portfolio of more than 80 brands and products in Singapore and the region. Its diverse portfolio includes brands such as Her World, Harper's Bazaar, The Peak, Home & Decor and HardwareZone, all of which are well-established market leaders in their respective genres.
It delivers award-winning content across print, online and mobile touch points and organises signature events all year round, reaching more than 6 million consumers monthly.
SPH Magazines prides itself on the ability to deliver high-performing 360 marketing campaigns for advertisers, by leveraging its strong brand heritage and highly engaged audiences. Its innovative advertising solutions incorporate cutting-edge technology and an unparalleled distribution network achieved through strategic partner tie-ups.
SPH Magazines is a wholly-owned subsidiary of Singapore Press Holdings (SPH), a publicly-listed media company. It also has offices in Malaysia and Hong Kong.
For more information, follow SPH Magazines on Twitter @SPHMagazines or visit www.sphmagazines.com.sg.