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The Straits Times “A Part of My Life” readers’ contest builds up for a grand finale

Readers stand a chance to win prizes by piecing clues together found in The Straits Times daily, with the grand draw held at ‘mystery´ location on 2nd September.
 

Singapore, 25 August 2006 --- Every year, Singaporeans look forward to a big event from The Straits Times organized for its readers. Last year, as part of its 160th anniversary celebrations, there was an ‘in-paper´ treasure hunt, with one lucky winner driving away in a car.

This year, as part of its ‘A Part of My Life´ campaign, Straits Times readers stand a chance to win a total of $100,000 over two contest phases.

The first phase of the contest has just been completed, where readers were asked to submit snapshots of every day moments that capture how The Straits Times has shaped and spiced up their lifestyles. Each photo was accompanied by a caption explaining the bond between The Straits Times and themselves.

Almost 600 entries were received from readers of all ages, and this is a testament as to how The Straits Times has indeed been a part of its readers´ lives in many different ways.

“This campaign is a celebration of the ordinary situations in our lives. What we often take for granted, like checking out the best supermarket deals, where to eat the tastiest ‘bak kut teh´, or to update ourselves on the latest Medisave changes, or even what is the latest situation on bird flu?. all these are part of our daily routine. Our message is that The Straits Times serves over 1.3 million people everyday, and for generations, it has unfailingly provided news, information and entertainment that add value and colour to our lives,” said Mr James Heng, Executive Vice-President, Product Branding/New Media Development at SPH Marketing.

From the multitude of photo entries, 25 winning pictures have been selected and put together as a montage, together with a picture of a ‘mystery location´.

This montage will be the focus of the second and concluding phase of the contest, as it will be divided into jigsaw pieces and half of these pieces will be hidden within The Straits Times on 26, 27 August and 2 Sept. Readers are required to search for these pieces, cut them out and piece them together to complete the montage on the entry forms that can be found in The Straits Times on 26 August, 30 August and 2 September.

The picture of the ‘mystery location´ will provide readers with the clue as to where they should submit their entries from 9am onwards on 2 September. The live draws will be conducted at 11am (for the 11th- 35th prizes) and 12 noon (for the 1st –10th prizes) from all the correct entries submitted. Details of the prizes are attached in Annex A.

The 25 winning photos will also be displayed on-site and readers are invited to vote via SMS for their favourite. 10 Sony Digital Still Cameras (DSC-N1) will be given away. There will also be fun and entertainment from 10am together with Hubert Tang of Radio 91.3.

Some examples of the photo entries are found in Annex B.



Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Mr Danny Yeo
Senior Manager
Product Devlopment & Branding
Marketing Division

DID : 6319 2344
Hp: 9622 6233

Email : danny@sph.com.sg


About Singapore Press Holdings Limited

Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 14 newspapers in the four official languages, including Singapore’s first free Chinese newspaper, My Paper, and over 80 magazine titles. Everyday, 2.7 million individuals, or 83 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers, which enjoy over 100 million pageviews from 6 million unique visitors every month. More recent online additions are the classified website, ST701, and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Internet and via mobile messaging.

SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free sheet Today. SPH has a 70% stake in UnionWorks, which operates two entertainment radio channels, Radio 100.3 in Chinese and Radio 91.3 in English. In addition, SPH holds an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest LED network media company, and a 35% stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.