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Enjoy kaleidoscopic festive treats this Christmas, including Singapore-first Night In The Mall and the giant toy capsule machine

Singapore, 14 November 2017 – Shop at The Seletar Mall this Christmas as it gets transformed into an enchanted wonderland complete with a sleigh-load of Christmas sparkles, coupled with an action-packed and fun-filled line-up of family-friendly activities.


Themed “A Tale of Wishes Come True”, shoppers will get to immerse in the yuletide atmosphere while participating in unique activities, many of which are one-of-its-kind in Singapore. Shoppers will have a jolly good time anticipating the surprise gifts that they will receive from Sir Little’s Giant Toy Capsule Machine. Watch in amazement as the toy capsule gifts rattle down the huge toy slides. What a sight for shoppers’ memorable Christmas adventure at The Seletar Mall.


This year, The Seletar Mall is also bringing back “A Night In The Mall”, a popular overnight camp where young shoppers get entertained throughout the night with exciting games and challenges. This once in a lifetime experience to camp overnight in a mall allows them to hone their cognitive skills and abilities in a fun environment.


“Christmas is a highly-anticipated event at The Seletar Mall. To spread the festive cheer, we have designed a wide array of activities including the creation of our very own mascot Sir Little (a play on the word Seletar).  Together with Sir Little, shoppers and their families can have fun in this enchanting wonderland while building bonds and creating memories,” said the spokesperson from The Seletar Mall.


The Seletar Mall is also keen to include the less privileged in the joyous celebrations. This year, the mall has selected Beyond Social Services as its charity partner. Shoppers can help make a child’s Christmas extra special by either donating $1 when they redeem the exclusive multi-purpose tote bag, or donating $15 for a gift, and The Seletar Mall will match by donating another $15. All proceeds will be donated to Beyond Social Services.


“We wanted to help make Christmas brighter and happier for the children, bringing them festive cheer and joy. Christmas is a time for sharing and we are delighted to have the opportunity to provide the children with one more reason to smile” added the spokesperson.


From gorgeous gift ideas, one-of-its-kind events, fabulous in-store promotions and cracking Christmas giveaways, The Seletar Mall is the place to be for some extra sparkle this season. For a jolly good time, join Sir Little and his friends at The Seletar Mall from now to 31 December.



10 November to 31 December


Join our Sir-licious Christmas Draw and stand to win $15,000 worth of SPH Mall Vouchers and other attractive prizes! Spend a minimum of $30* to receive a lucky draw card. Charge to your Citibank Credit Card to receive double chances.


1st Prize

$1,200 worth of SPH Mall vouchers + Wine Chiller worth $1,599

2nd Prize

$1,000 worth of SPH Malls vouchers + Ogawa OMKnee Therapy worth $1,388

3rd Prize

$800 worth of SPH Malls vouchers + Bugatti Coffee Machine worth $1,188

4th Prize

$600 worth of SPH Malls vouchers + Bugatti Coffee Machine worth $1,188

5th Prize

$500 worth of SPH Malls vouchers + Bugatti Coffee Machine worth $1,188

6th Prize

$400 worth of SPH Malls vouchers + Bugatti Coffee Machine worth $1,188

7th – 8th Prize

$350 worth of SPH Malls vouchers + Ogawa Footee Therapy Plus worth $698

9th – 10th Prize

$200 worth of SPH Malls vouchers


* For more information, please visit The Seletar Mall’s website or Facebook page. Limited to the first 300 shoppers per day. Other terms and conditions apply.



2 to 17 December, 11am to 9pm


From 2 December, simply spend a minimum of $20* to activate Sir Little’s Giant Toy Capsule Machine to win SPH Malls vouchers and other attractive prizes!


*Single same-day receipt only. Same receipt cannot be used for Fun & Games with Sir Little & Friends. Other terms & conditions apply.



2, 3, 9, 10, 16 & 17 December


Sit back and enjoy the exciting line-up of festive performances including the Sir Little Christmas Show, Enchanting Bubble Show and Magic of Christmas.


Visit The Seletar Mall’s Facebook for more details on the performance schedule.



2 - 17 December, 11am to 9pm


Visit Sir Little and his friends at their homes and participate in interactive games and activities to win fun prizes. Simply spend a minimum of $15* to join the fun!


*Single same-day receipt only. Same receipt cannot be used for Sir Little Giant Toy Capsule Machine. Other terms & conditions apply.



10 November onwards


Spend a minimum of $120 ($100 for active/past National Servicemen and $150 including Fairprice Finest receipts), and donate $1 to Beyond Social Services to redeem an exclusive multi-purpose tote bag.


*Maximum 3-same day receipts. Limited to the first 4,000 shoppers. Maximum 1 redemption per shopper per day. Whilst stocks last.



15 December, 9.30pm


The popular Night In The Mall is back – and this time we have added more exciting games and a special guest. Join Sir Little as he takes you on an amazing adventure during the overnight camp! To participate, simply spend a minimum of $60 to register one child (5 to 12 years old) and an adult*.


*Limited to the first 50 pairs of participants. A token registration fee of $10 applies for each pair of participants. Participants will be required to sign an indemnity form before participation.



1 – 17 December


With a little help from shoppers and The Seletar Mall, a child’s wish can be fulfilled this Christmas. Support a child from Beyond Social Services with a donation of $15; The Seletar Mall will top-up the remaining $15.


*There are 50 wishes to be fulfilled. Other terms & conditions apply. For more information, please visit The Seletar Mall’s website or enquire at the Information Counter located at Basement 2.


Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Ms Jacqueline Tan

Centre Manager

The Seletar Mall Pte Ltd

Tel: 6713 9848



Ms Zagna Heng


Marketing Communications


Tel: 6830 3825



Ms Vanni Cheong 
Assistant Manager 
Corporate Communications & CSR 
Singapore Press Holdings Limited 
Tel: 6319 1553 


About The Seletar Mall


The Seletar Mall (利达广场) is a four-storey mall, with five-basement levels (including 3 basement carpark), by Singapore Press Holdings Limited (SPH) and United Engineers Development Pte Ltd (UED). This joint venture mall is conveniently located at the junction of Sengkang West Avenue and Fernvale Road and is highly accessible via the Sengkang North East Line (NEL) MRT/ Fernvale LRT station, with bus routes connecting to the Sengkang bus interchange and two main expressways, Tampines Expressway (TPE) and Central Expressway (CTE).


The Seletar Mall, with a net lettable area of 188,000 sq ft, is positioned as a family oriented shopping mall with retail and F&B spread over four levels above ground plus two basement levels. The Seletar Mall will enjoy a catchment of 320,000 residents living in HDB flats, private condominiums and landed homes located within 3 km radius of the mall. Apart from the residential catchment, there is also a good-sized working population at the Seletar Aerospace Park next to Seletar Airport and the Ang Mo Kio Industrial Park.

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

Besides publishing newspapers, magazines and books in both print and digital editions, SPH owns award-winning websites and online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.

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