Media Releases

2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000

Baby Baby 2017 is back in full swing with its Year-End Christmas Edition

Singapore, 1 November 2017 – Baby Baby 2017 is ending the year with a big festive cheer with its Christmas Edition presented by Cryoviva. With the needs of new and expectant parents in mind, the fair promises to be the one-stop marketplace for baby essentials.


Organised by Sphere Exhibits Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd, Baby Baby will take place on Friday to Sunday (24-26 Nov), 11am-9pm (Friday and Saturday) and 11am-8pm (Sunday) at Singapore Expo Hall 4A.


Over 500 Brands

With the latest products and services from over 500 brands, Baby Baby 2017 builds itself as an all-rounded fair that caters to the needs of expectant and new mothers – ranging from nursing and feeding essentials, toiletries, bedding accessories, strollers, baby apparel and food, toys to health and wellness items.


From new product launches to other popular selections from brands such as Philips Avent, Spectra, Parklon, Hape, and Lamaze, visitors can also look forward to some new names at the fair such as Crafting Memoirs, Kippins, Mummies Munchkins and Hug Your Cross.


With a Milk & Diaper Pavilion in place, brands such as MamyPoko, Moony, Huggies, Pampers, GOO.N, Friso, Enfagrow, Nestle NAN, Australian’s Own, Similac and more will be available at the fair. Free Home Delivery will be offered to parents with a minimum purchase of $300 in a single receipt. (Cash and major credit cards are accepted.)


*Home delivery is only applicable to Fairprice Xtra, Booth B13. Other T&Cs apply.



Attractive Star Buys

With over 500 Star Buys and discounts, Baby Baby 2017 offers a personalised wishlist for the convenience of shoppers to shortlist their preferred products and budget their spendings. With the promise of great deals, Baby Baby 2017 will feature Early Bird Specials at 11am to 1pm daily.



Parents can save up to 90% on a wide-range of parenting and baby essentials with Baby Baby pre-order deals. With every minimum spend of $80 in a single transaction on pre-order items, parents can get a chance to purchase Baby Baby Cash Vouchers. (Limited quantities of Cash Vouchers are available). 

Baby Baby will also be releasing a secret stash of baby essentials under $20 on the official website ( in the coming weeks. Pre-order will start on 31 October to 13 November 2017.


Bottles Trade-In

Visitors can save more with Baby Baby’s Bottle Trade-in promotions. Alongside bottle brands such as Farlin and more, Philips Avent Bottle Trade-in promotions will be available with up to 40% off.

*All bottle brands are accepted. All trade-in bottles must be complete with bottle, screw cap and teat. One-to-one trade-in only. Terms and conditions apply.


Super Crazy Deals

At 2pm daily, Baby Baby offers ‘Super Crazy Deals’ on necessities such as strollers, carriers, playmat, sterilizer and more, with a promise of very attractive deals.


Stroller Park

Making a comeback is a Baby Baby’s Stroller Park where parents can test drive strollers on various terrains before making a purchase. Expect popular stroller brands such as Lucky Baby, Infantino and more.


Bi-hourly Lucky Draws

Prizes worth up to $12,000 in the Bi-hourly Lucky Draw will be up for grabs. Happening at 1pm, 3pm, 5pm and 7pm daily, visitors stand a chance to win prizes such as exclusive toys, staycation packages and more.


Goodie Bags Giveaway

A total of 500 Baby Baby goodie bags worth $30 will be given away daily. Goodie bags can be redeemed at the redemption counter at 11am of each day.


Demo Stage

For parents-to-be, the demo stage offers a place to learn and discover the know-hows of raising a child. Backed by popular demand, guest speakers and industry experts will be invited to the Demo Stage daily from 12 noon onwards.

Registered attendees stand a chance to win limited edition gifts. Limited seating is available.

Key topics at the Demo Stage:

●     Caring for sensitive and eczema-prone skin by Grace Tang, lawyer turned consumer awareness advocate, brand manager, NAIF

●     Weaning + Food demo: Milk pudding and mushroom oats by Ms. Sherlyn Quek, SNDA, Registered Nutritionist, Degree with Upper Class Honours in Nutrition, University of Surrey


Check out Baby Baby website more information. In addition, visitors can RSVP to the event page to get the latest updates.


Issued by Singapore Press Holdings Ltd

Co. Regn. No. 198402868E


For more information, please contact:


Jeslyn Wong (Ms)

Marketing Manager

Sphere Exhibits Pte Ltd

DID: 6319 1845



Deror Wong (Mr)

Assistant Manager

Corporate Communications & CSR

Singapore Press Holdings Ltd

DID: 6319 1226



 About Sphere Exhibits Pte Ltd


A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.


Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.


Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group (EMTM) comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, Tamil Murasu, tabla! and their respective student publications. It also includes subsidiaries book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3, and SPH Golf (including SPH Pacom Ltd).

The Chinese Media group (CMG) publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other digital media initiatives include AsiaOne, Stomp, and

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces about 80 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds), sgCarMart and StreetSine.


SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.



SPH owns Orange Valley which operates nursing homes.


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit