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The Seletar Mall aims to set its first entry into the Singapore Book of Records for its iconic event. 

Singapore, 5 October 2017 – A spookilicious range of activities for shoppers will culminate in a record-breaking event at The Seletar Mall this Halloween. For the first time, The Seletar Mall aims to set a new record for the largest number of painted pumpkins in the Singapore Book of Records on 29 October.


“Halloween is The Seletar Mall’s annual iconic campaign. Since its inception in 2015, the Halloween event at The Seletar Mall has been constantly evolving, to create fresh and differentiated experiences for our shoppers. This year, we have expanded the scale of the event to appeal to shoppers of all ages,” said the spokesperson from The Seletar Mall Pte Ltd.


Themed “A Tale of Fright of Flight”, shoppers will get to enjoy a range of adult and family-friendly activities with varying scare levels. This year, The Seletar Mall is also including a record-breaking feat as part of its celebrations. The activity aims to provide a platform for shoppers and their families to bond through the painting of pumpkins.


“The Seletar Mall is also keen to share the spooky fun with our furry friends. The mall will be supporting the Cat Welfare Society for the second consecutive year, raising funds to aid the Society in achieving their vision of ensuring that all cats are cared for as pet cats or treated with kindness as community cats, free from fear and suffering,” added the spokesperson.


A plethora of fun and multi-sensorial activities and a whole new level of spooky chills and thrills await you at The Seletar Mall from 6 October to 5 November. 



29 October, 1.30pm


Shoppers will have the opportunity to be a part of The Seletar Mall’s record breaking event, as it attempts to set a new record in the Singapore Book of Records, by having the largest number of painted pumpkins.


To be part of the event#, please approach the registration counter at the Atrium on Level 1. Shoppers will also be encouraged to donate $1 to Cat Welfare Society upon collection of each pumpkin.

#Terms and conditions apply.



29 October, 1.30pm to 6pm


Kids and adults are invited to celebrate Halloween in a spook-tacular afternoon of fun at The Seletar Mall – in their Halloween costumes!


Shoppers can choose to have their hands painted with henna, take a photo as a keepsake at the photo booth or take part in the mall’s Trick-or-Treat Challenge.


Participants will also have the opportunity to be part of a record breaking event, as The Seletar Mall attempts to set a new record for ‘a largest display of painted pumpkins in a shopping mall’ in the Singapore Book of Records.


A highlight of the Halloween Mayhem is the Spooky Masquerade Contest.  The guest judge for the Contest is popular youtube blogger JianHao Tan. Winners of the Spooky Masquerade Contest will stand to win more than $5,000 worth of SPH Malls vouchers, and have the opportunity to take a photograph with JianHao Tan which will be posted on his Instagram page.


Dr Lam Pin Min, Senior Minister of State for Health & Transport, and Grassroots Adviser to Sengkang West GROs, will be gracing the event.


Categories and prizes for the Spooky Masquerade Contest are as follow:


Toddler Category+

 (1 to 6 years old)

Children Category+

 (7 to 12 years old)

Group Category+ (min. 2 members)

1st prize

$400 SPH Malls Vouchers

$500 SPH Malls Vouchers

$1,000 SPH Malls Vouchers

2nd Prize

$200 SPH Malls Vouchers

$300 SPH Malls Vouchers

$600 SPH Malls Vouchers

3rd Prize

$100 SPH Malls Vouchers

$200 SPH Malls Vouchers

$400 SPH Malls Vouchers

4th to 6th Prize:

$50 SPH Malls Vouchers each

$100 SPH Malls Vouchers each

$300 SPH Malls Vouchers each


Top finalists in the Children and Group categories will be required to go on stage to give a brief introduction about themselves and their costumes. Finalists in the toddler category can be accompanied on stage by the guardian/parent.


+ Sign up at (eventbrite) or at the Information Counter on B2. Registration fee applies. The first 300 participants to register at the Atrium will receive a goodie bag. Halloween Mayhem activities are for participants of Spooky Masquerade Contest only. Other terms and conditions apply.



16 to 28 October, 11am to 9pm


The Seletar Mall’s Fright House sets the spooky stage for thrills this Halloween season. For the first time, come face to face with your innermost fears. Participants will need to summon their inner strength to exit in one piece.


*Due to the nature of the experience, it is suitable for ages 12 and above, with parental discretion advised for those under the age of 15. Minimum spend of $20 in a single-day receipt is required. Other terms and conditions apply.



28 October, 10am to 6pm


Cat lovers unite! Come visit the beautiful rescued cats looking for homes at the Cat Welfare Society adoption drive at the atrium of The Seletar Mall.


For cat owners, register your cats in the Cat Fashion Contest on The Seletar Mall’s Facebook page and stand a chance to win up to $2,000 worth of SPH Malls vouchers and prizes.


During the event, The Seletar Mall will also be recognising four volunteers from the Cat Welfare Society for the extraordinary work that they have done for the cats in Singapore.




Spend a minimum of $130* ($110* for Active/Past National Servicemen and $180* include Fairprice Finest receipts) and donate $1 to Cat Welfare Society to bring home an exclusive dual function neck pillow. Collect all two exclusively designed pillows!


*Max 3 same-day receipts. Limited to the first 1,600 shoppers. Limited to 1 redemption per shopper per day. While stocks last.



20 October, 7.30pm


From 6 October, simply spend a minimum of $50 at The Seletar Mall and stand a chance to receive a pair of tickets to the horror movie marathon*. Note: this event is not for the faint hearted! Be prepared to be scared both inside and outside the movie theatre.


* Due to the nature of the experience, it is suitable for ages 16 and above. Max 3 same-day receipts. Other terms and conditions apply


Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Ms Jacqueline Tan

Centre Manager

The Seletar Mall Pte Ltd

Tel: 6713 9848



Ms Joyce Ho


Marketing Communications


Tel: 6830 3825



Ms Vanni Cheong 
Assistant Manager 
Corporate Communications & CSR 
Singapore Press Holdings Limited 
Tel: 6319 1553 


About The Seletar Mall


The Seletar Mall (利达广场) is a four-storey mall, with five-basement levels (including 3 basement carpark), by Singapore Press Holdings Limited (SPH) and United Engineers Development Pte Ltd (UED). This joint venture mall is conveniently located at the junction of Sengkang West Avenue and Fernvale Road and is highly accessible via the Sengkang North East Line (NEL) MRT/ Fernvale LRT station, with bus routes connecting to the Sengkang bus interchange and two main expressways, Tampines Expressway (TPE) and Central Expressway (CTE).


The Seletar Mall, with a net lettable area of 188,000 sq ft, is positioned as a family oriented shopping mall with retail and F&B spread over four levels above ground plus two basement levels. The Seletar Mall will enjoy a catchment of 320,000 residents living in HDB flats, private condominiums and landed homes located within 3 km radius of the mall. Apart from the residential catchment, there is also a good-sized working population at the Seletar Aerospace Park next to Seletar Airport and the Ang Mo Kio Industrial Park.

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

Besides publishing newspapers, magazines and books in both print and digital editions, SPH owns award-winning websites and online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.


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