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“I’m Proud of You” Day - A Champion Family Festival

SINGAPORE, 18 September 2017 - MindChamps Preschool and The Straits Times have teamed up to organise the inaugural “I’m Proud of You” Day A Champion Family Festival.


The two-day family festival is held to mark Children’s Day and takes place on 7 and 8 October 2017 at Singapore Expo, Max Atria Gallery & Hall 1, from 10am – 9pm.


MindChamps Preschool’s “I’m Proud of You” Day movement aims to provide parents with a platform to appreciate their children’s little victories and to encourage them to spend quality time with their young kids.

In an online survey carried out by MindChamps Preschool, the largest operator and franchisor of premium range preschool in Singapore, it was found that the phrase “I’m Proud of You” is often underused by parents.


According to the results of the survey which polled 306 respondents between the ages of 15 and 60 years old, 75.8 per cent of respondents revealed that the phrase “I’m proud of you” would carry significant impact if they heard it from their parents. Yet, only 45.8 per cent have heard this phrase from their parents. (For more details of the survey, please see Appendix 1).

Mr David Chiem, Founder, Chairman and CEO of MindChamps said: “When asked most adults know that their parents love them, but few said that their parents have looked them in their eyes and said that they are proud of them. But to a young child, not knowing that their parents are proud of them, could equate to they don’t love them. This is a gap in many families, and the I’m Proud of You movement is to fill in this gap.”


As the largest indoor carnival ever organised in Singapore, “I’m Proud of You” Day provides families with a unique experience where a myriad of activities are available. There arethree main zones – Learning Zone, Creative Zone, and Champion Zone – which will provide a multitude of attractions such as live pony rides and the longest indoor inflatable obstacle course.


There will also be talks and panel discussions by journalists from The Straits Times on tips to nurture and inspire your kids to be champions; a session on parenting tips by ONE FM 91.3 radio deejay, Shan Wee; a workshop by experienced former MOE educator and currently a teaching specialist with The Straits Times Schools team, Debra Ann Francisco; and many more.


Other carnival highlights include:


  • Meet-and-greet sessions with mascots from the popular Korean animated TV series, Pororo
  • Bubble-logy workshops
  • Indoor family soccer matches 
  • Kids pottery workshops
  • Slalom scooting
  • Inline skating


For ticketing details and to find out more of the rest of the carnival activities, please visit


Issued by Singapore Press Holdings Limited

Co. Regn. No: 198402868E


For more information, please contact:


Adrian Tay (Mr)

Senior Director, Communications


DID:  6828 2675



Rebecca Chee (Ms)


Corporate Communications & CSR

Singapore Press Holdings Limited

DID: 6319 1124



About MindChamps

MindChamps PreSchool is the largest operator and franchisor of premium range preschools in Singapore, with 37.1 per cent of the total market share. Based on a cutting edge scientifically researched curriculum, MindChamps is helmed by a highly-experienced management team and an esteemed World Advisory Board. MindChamps has earned its mark as the number one position in the domain of premium early childcare education in Singapore.

About The Straits Times 

The Straits Times, the English-language flagship daily of Singapore Press Holdings, is the most-read newspaper in Singapore and is followed widely in the region for its comprehensive coverage of local, regional and world news, provided by its correspondents in 20 bureaus in major cities worldwide. 

Launched on July 15, 1845, The Straits Times underwent a major redesign across all platforms in July 2015, when it celebrated its 170th anniversary. This revamp is part of its continuing efforts to refresh its products, maintain quality and stay relevant to the changing needs of its readers. Its integrated newsroom operates round-the-clock, providing readers with news as it happens on all platforms, from its website at, Apple and Android apps to social media. 


The Straits Times is a member of two media networks - the Asia News Network and the Impact Journalism Day alliance of newspapers - and it has won multiple international media awards, including from the Society of Publishers in Asia, the World Association of Newspapers and News Publishers, the Pacific Area Newspaper Publishers' Association (Panpa), Society of News Design and Wan-Ifra. Its revamped paper won a gold medal for overall newspaper design by the World Association of Newspaper at the Asian Media Awards in Manila this year.