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SPH Magazines publishes Frontline for HomeTeamNS

Singapore, 11 September 2017 - HomeTeamNS has appointed SPH Magazines for the production of its bi-monthly publication, Frontline, targeted at SCDF (Singapore Civil Defence Force) and SPF (Singapore Police Force) NSmen. SPH Magazines last published Frontline for the organisation in 2012.


Since the revamped July/August 2017 issue, Frontline comes in a smaller, handy size, offering readers useful updates on events and happenings at HomeTeamNS clubhouses as well as information on developments at SCDF and SPF.


Lifestyle content on the latest food trends, fitness moves and leisure activities are also a regular fixture on the editorial line-up every issue. HomeTeamNS members also find the magazine an invaluable lead to exclusive deals on food & beverage, creative workshops and even insurance packages.


As part of the partnership, SPH Magazines’ integrated digital strategy for Frontline included developing and populating the Frontline microsite (, EDMs and social media posts.


In addition, HomeTeamNS is also able to leverage SPH Magazines’ digital capability, namely the free WiFi library that gives visitors to HomeTeamNS’ five clubhouses unlimited free access to eight magazines from SPH Magazines’ digital magazine library, including popular lifestyle titles like Men’s Health, Home & Decor, Her World and Young Parents.


Visitors to the clubhouses simply log into its free WiFi and download the 'My Newsstand' app in order to browse through an array of magazines and start reading the available title by tapping the "read" button. Access to the library is possible only within the clubhouses.


Mr Loh Yew Seng, CEO, SPH Magazines Pte Ltd, said: "Our Custom Content Solutions team has time and again produced strong products on behalf of established clients, and by working closely with HomeTeamNS, we hope to take Frontline to another level. With SPH Magazines’ digital capability, we are able to offer partners value-adds which serve to enhance the customers’ experience at their premises.” 


SPH Magazines’ Custom Content Solutions is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Expertise in all areas of publishing is offered, from developing editorial content and design concepts to advertising sales, printing and distribution, including online capabilities.

Co. Regn No.: 196900476M


For more information, please contact:

Dora Tay
Senior Editor, SilverKris / Custom Content Solutions
SPH Magazines Pte Ltd
DID: 6319 6328


Vanni Cheong

Assistant Manager 
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.