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BMW’s The 5 Elements campaign take home prestigious Grand Prix title at SPH iink Awards 2017

DDB Group Singapore named Creative Agency of the Year while Starcom Media Worldwide wins the Media Agency of the Year award



SINGAPORE, 27 July 2017 – Performance Motor Ltd’s Chinese campaign, ‘The 5 Elements’, took home the Grand Prix at this year’s SPH iink Awards. The campaign, which ran in Lianhe Zaobao, also won the Gold prize in the Print Single/Campaign - Chinese category.


DDB Group Singapore bagged the coveted Creative Agency of the Year award at this year’s SPH iink Awards.


The agency’s creatives were behind seven of this year’s winning entries, including the Gold winner for the Print Classified/Recruitment /Notice category, Republic of Singapore Air Force’s (RSAF) “We Are One Force”advertisement. DDB’s entry for Ministry of Communications and Information’s (MCI) retirement campaign, “What’s Your Plan?”, also won the Best Of prize in the Content Marketing category.


Close to 400 entries were submitted for this year’s awards, and the winners were announced tonight at the School of the Arts Singapore (SOTA).


The SPH iink Awards, now in its 13th year, is one of Singapore’s biggest advertising awards celebrating the best works from the advertising industry. This year, it harked back to its core of celebrating the best advertising work done locally by Singaporean and Singapore-based creatives with its theme, “Made in Singapore”.


Winning entries and finalists of each category were given points, with the entry that received the highest cumulative score awarded the Grand Prix. Similarly, the same points system was used to award the iink Creative Agency of the Year and the iink Media Agency of the Year.


Starcom Media Worldwide was declared this year’s Media Agency of the Year with six entries ranked as winners and finalists.


Ms Elsie Chua, Chief Marketing Officer of SPH, said: “The scale of the creativity displayed in this year’s winning entries across our print, digital, radio and outdoor platforms shows how impressive our locally made ads are. As a publisher, it is our honour to recognise talent such as these, and we hope to see their creativity continue to flourish and shine in the industry.”


Other winners include Grab Singapore’s “JustGrab Live Challenge”, which took home the gold in the Outdoor Media category, as well as the “Courts CNY Motion Ad” in the Mobile Marketing category.



The winner of this year’s Readers’ Choice Awards, which is determined by five rounds of voting by SPH readers, was also announced during the awards presentation.


The ‘Singapore Budget 2017’ advertisement by Deloitte Singapore received this year’s nod from the readers. This also won the gold prize in the A1 – Print Single – English category.


There were 12 main award categories this year, including two new additions, Content Marketing and Mobile Marketing. These were:


A1 - Print Single - English

A2 - Print Campaign - English

A3 - Print Single/Campaign - Chinese

A4 - Print Classifieds/Recruitment/Notice

A5 - Print Creative Media Buy

B - Digital

C - Mobile Marketing

D - Content Marketing

E1 - Radio Commercials

E2 - Radio Campaigns

F - Outdoor Media

G - Integrated Campaign


The winning advertisers for categories A1-A5 and G will each receive a full-page advertising space in either one of SPH’s flagship publications, The Straits Times and Lianhe Zaobao.


Advertisers who took home the Gold/Best Of awards in categories B, C, and D will be given $30,000 worth of media credits in their respective platforms. Winners in the Radio and Outdoor Media categories will receive $10,000 airtime and $30,000 digital airtime respectively.



More information can be found at




Issued by Singapore Press Holdings Ltd

Co. Registration. No. 198402868E
For more information, please contact:

Ellen Joy Anastacio (Ms)
Brand Communications
Singapore Press Holdings Limited
DID: 6319 5104


Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 
The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.
SPH's other digital media initiatives include AsiaOne, Stomp, and
On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 
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SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites,, and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.
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