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Samsonite showcases Lite-Shock luggage with immersive OOH campaign

Singapore, 12 April 2017 - Samsonite, a name synonymous with quality and durability, has chalked up a new high with its latest innovation that is set to capture the hearts and minds of individuals with a preference for light weight travel luggage that does not compromise on other essential qualities.

The Lite-Shock range of super lightweight suitcases is created with Samsonite's Curv technology that is characterised by hard shell, self-reinforced organic design, shock absorbency, and ultra-light, high comfort components. The result is a combination of lightness, strength and elegance in the final product, while still retaining its visually stunning design and colourful ranges.

Samsonite chose the busy commuter walkways of Raffles Place to launch the Out-of-Home campaign for the Lite-Shock, in collaboration with SPHMBO, OOH advertising arm of Singapore Press Holdings Limited (SPH). The centrepiece is a 20m underground wallscape at Ocean Financial Centre that can be seen by scores of working PMEBs who use the walkway as the main route from the MRT station to the other parts of the CBD. That Lite-Shock is "incredibly light yet unbelievably tough" is a consistent message that is seen by people both here, and also in Marina Bay Link Mall, where Samsonite has, additionally, taken up 10 large format, high quality lightboxes to showcase the new, exciting 1.7kg light suitcase.

“Samsonite is a brand synonymous with innovation and quality. Our commitment to the category forces us to constantly innovate and set new standards for travel solutions. With this new campaign, we are confident that Samsonite will dominate the visual hotspots where our target audience will take notice, complementing our digital and earned media efforts. Since we launched this campaign, we have seen more consumers enquiring about our revolutionary Curv technology,”  said Satish Peerubandi, General Manager, Samsonite Singapore. 

The campaign runs for 4 weeks till 26 April 2017. To explore unique advertising opportunities with SPHMBO, please call Sales Hotline at 6319-5226.


 Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Irene Sim (Ms)
Product Development Executive
SPHMBO, Integrated Marketing Division
Singapore Press Holdings Limited
DID: 6319 1271

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 
* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classifieds

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

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