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Shin Min Daily News celebrates 50 years of success with trade partners and readers

Singapore, 6 April 2017 – Shin Min Daily News (Shin Min), the evening daily of Singapore Press Holdings (SPH), today celebrated 50 years of engaging readers and advertisers on board Royal Caribbean’s Ovation of the Seas.

The Guest of Honour, Mr Chee Hong Tat, Minister of State for Communications and Information, and Health, was accompanied by Mr Anthony Tan, Deputy CEO of SPH; Ms Lee Huay Leng, Head of SPH’s Chinese Media Group (CMG); Mr Choo Chee Wee, Editor of Shin Min Daily News and Ms Elsie Chua, Chief Marketing Officer of SPH. Together with 200 invited guests, they viewed an exhibition and video showcasing Shin Min’s 50 years of history. 

Minister Chee launched a special commemorative book that documented the milestones of the paper over the past five decades, followed by cake cutting and champagne toasting. Another highlight of the celebration was the SM50 dish specially prepared by Chef Austen Ong and Celebrity Moses Lim, using 50 ingredients to signify Shin Min’s journey. 

First published on 18 March 1967, Shin Min Daily News has captivated readers with its engaging human-interest stories about the community, including crime, family issues, health, entertainment and sports, for the past 50 years. Shin Min was the brainchild of Axe Brand Universal Oil founder Leung Yun Chee and renowned Hong Kong writer Louis Cha, who is better known by his pen name Jin Yong. Both shared a common vision and passion of producing a Chinese daily for Singapore. 

With a start-up investment of $1m, the founders were not hopeful of making any profit initially and expected to incur losses for the first five years. However, the newspaper started to rake in profits from the third year, and it has since grown from strength to strength. It also scored many news scoops which became hot topics that were much talked about by readers. 

To keep up with the times in this digital age, Shin Min started its own Facebook (FB) page in 2012 and has since garnered over 111,000 Likes. Besides sharing print content and breaking news, the team also posts exclusive content on FB in the form of daily columns on a wide range of topics such as health, recipes, living tips and inspiration quotes etc. 

Starting last year, Shin Min has been collaborating with CMG Digital to produce digital stories daily, adding a new dimension to its print content. These digital stories are available on Shin Min FB page as well as the CMG integrated online platform Shin Min also launched its official website in 2016, where readers can subscribe and access the e-paper. On top of these, Shin Min has launched its weibo, twitter and instagram accounts to further engage and interact with a wider group of readers and audience.

Choo Chee Wee, Editor of Shin Min Daily News, said: "We will continue with human-interest articles and stories that our readers can relate to. To stay even more connected, we will strengthen the integration of print and digital. Our team will work hard together for the future." 

To commemorate the newspaper's golden jubilee, there will be a series of year-long activities, such as a cruise for over 300 readers who will set sail from 6 to 10 April on board Ovation of the Seas; and cash prizes of $60,000 for readers in a match and win contest, presented by LKF Medical.

The SM50 Exhibition will be showcased at the Singapore Book Fair in June, as well as roving at heartland malls. There will be exclusive fine dining experience for readers, with presentation of dishes by award-winning chefs of international culinary competitions. Other annual flagship events to look out for include Hawkers Hunt, Arm-Wrestling Competition and Getai Awards.

· Speech by Chee Hong Tat, Minister of State, Ministry of Communications and Information, and Health
· Speech by Choo Chee Wee, Editor, Shin Min Daily News

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For media queries, please contact:

Chan Lai Fang
Associate News Editor
Shin Min Daily News
DID: 6319 6369

Vanni Cheong
Assistant Manager, Corporate Communications & CSR 
Singapore Press Holdings Limited
DID: 6319 1553 

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 

(* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classifieds

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

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