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Valentine's Day Lovelines 2017 attracts more than 300 entries

SINGAPORE, 10 February 2017 - Valentine's Day Lovelines 2017, a platform for individuals to dedicate their love to partners or loved ones, attracted more than 300 paid entries. 192 of these dedications will be published in The New Paper Classified while 152 will appear in Lianhe Zaobao Classified. Two entries stood out for their creative display of love -


For 41-year-old sales manager Mr Andy Ng, 14 Feb calls for a double celebration — it also happens to be his birthday. Mr Ng has been submitting Valentine’s Day dedications for his significant other — 38-year-old finance manager Minz Law — since the early 2000s. He learnt about Lovelines when putting up manpower recruitment advertisements with SPH’s publications. He feels that such dedications are a memorable and sentimental avenue to make this day extra blissful for his wife. On Feb 14, 2005, Mr Ng sent in an entry to Lovelines to propose to Ms Law.

Mr Ng said: “I remember being so excited on that day and telephoning her to take a look at the page. She was overjoyed when she saw it and said ‘yes’ to my proposal. It was a wonderful day that I will never forget.”

They got married on 4 July the same year. Their son Jordan was born the year after and daughter Joelle in 2008. Such dedications also commemorate life’s milestones and progression from one life stage to another. Now, Mr Ng uses Lovelines to express his thanks to his spouse for her devotion to the family.

Mr Ng said: “Not only is she my life partner, she is also a terrific mother to our children. Publishing love messages yearly is a sincere and creative way to demonstrate how much she means to us.”

Eleven-year-old Jordan said: “I think my mother will be very happy when she sees the dedication. I look forward to it being published in the papers. I am going to show it to my classmates, and keep it as a memento.”

His nine-year-old sister Joelle quipped: “I love mummy and wish her a Happy Valentine’s Day.”

Mr Benedict Lim, 49, the director of a business consultancy company, placed a Lovelines dedication for his 47-year-old teacher wife Veronica Tan. The couple has been married for about 20 years.

Although he has not wanted children for the past 10 years, Mr Lim placed a dedication to surprise his wife — after having changed his mind about the issue.

He is looking forward to seeing his wife’s reaction when she reads the dedication. Ever since Ms Tan’s close friend, who lives in California, gave birth to a healthy baby at the age of 49, Ms Tan has been hopeful about having her own child one day.

Mr Lim has been placing Valentine’s Day dedications for his wife for more than 10 years. Like  Mr Ng, Mr Lim also learnt about this dedication avenue when putting up advertisements with SPH’s publications.

When Mr Lim makes anonymous dedications, the staff at his company will make a guess to see which dedication belongs to him.

He said: “This element of fun and suspense adds extra excitement to Valentine’s Day.”


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    For more information, please contact:

    Michelle Chin (Ms) 
    Writer, Branded Content

    Content Lab
    Sales, Strategy & Operations, Integrated Marketing
    Singapore Press Holdings Limited 
    DID: 6319 5909

    Deror Wong (Mr) 
    Assistant Manager, Corporate Communications & CSR 
    Singapore Press Holdings Limited 
    DID: 6319 1226

    About Singapore Press Holdings Ltd

    Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


    The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

    The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

    SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

    On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 

    (* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

    SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

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