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SPH brings festive cheer to seniors from AWWA Senior Community Home

Singapore, 13 January 2017  More than 20 staff from Singapore Press Holdings (SPH) distributed festive bags (福袋)to 120 seniors from the AWWA Senior Community Home at Ang Mo Kio Avenue 6, as part of the company’s annual "SPH Cares with Bags of Love" event. 

The festive bags, worth more than $50 each, included basic necessities like bread, rice, cereals and canned food, as well as festive items like Mandarin oranges.  These items were donated by sponsors, SPH divisions and staff.   

The senior residents were treated to lo-hei and a special CNY lunch. Sky Fah Soon Guan, Senior Mailroom Technician of SPH's Production Division, also dressed up as God of Fortune (财神爷) to spread some festive cheer.

Established in 1976, AWWA Senior Community Home started as a sheltered home with 20 residents and is the first community home to be housed within a HDB rental block. Today, it is ‘home away from home’ to 140 seniors aged 60 and above, without family support or next-of-kin and are on public assistance 

Mr Keith Lee, Director of AWWA Health and Senior Care, said, “Chinese Lunar New Year is one of the festive holidays where our seniors look forward to celebrating and having a hearty meal with one another like family as many of the seniors have come to care for one another and built camaraderie and lasting friendships over the years. We appreciate SPH staff bringing much cheer and joy to our seniors with this delectable lunch and dressing up as “God of Fortune” which is much enjoyed by the seniors”.

Ms Chin Soo Fang, Head of SPH’s Corporate Communications & CSR Division, said: "Giving back to the community is a major part of our corporate DNA. This event brought staff together for a good cause, whether by sponsoring items or sharing the festive spirit with the seniors. It also marks the first of our many corporate social responsibility programmes every year to serve and help the community."

Managed by the Corporate Communications & CSR Division with the support of the Human Resources Division, the SPH Staff Volunteers Club was launched in 2010 to encourage active volunteerism among staff. Besides a busy calendar of charitable activities, there are 20 business units in SPH which have adopted various charities under the Club's Adopt-A-Charity scheme. 

Items in the festive bags:
1. Song He Rice (1kg) – sponsored by Tong Seng Produce
2. Gardenia wholemeal white bread - sponsored by Gardenia 
3. Mandarin oranges – sponsored by Benelux Flowers & Fruits Pte Ltd
4. Canned fish 
5. Vitamin C supplement 
6. Organic drink supplement 
7. Instant oats
8. Shampoo
9. Drawstring bag
10. Towel  
11. Shower gel
12. Fabric wallet
13. Bag hanger
14. Compact umbrella
15. T-shirt
16. Mug 
17. SPH Notebook
(Items 4 to 17 are sponsored by SPH staff/departments)

Enclosed - 

Photo caption 

SPH staff volunteers (from left) Mr Sky Fah, Senior Mailroom Technician I, Production Division, who was dressed up as God of Fortune; Mr Paramjeet Singh, Assistant Manager, Security and Safety (in plaid shirt) and Ms Sandy Chew, Senior Sales Representative, Integrated Marketing (in red t-shirt) doing the customary lo-hei with  seniors from the AWWA Senior Community Home at Ang Mo Kio Avenue 6 - (from left) - Mdm Zeenat Sihan Masih, Mdm Seah Mui Kee, Mdm Cheong Kim Chwee, Mr Tan Sein Kiew and Mdm Ang Swee Choo. More than 20 SPH staff spread the festive cheer to 120 seniors at the "SPH Cares with Bags of Love" event. (Photo credit - The Straits Times) 

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Ms Chin Soo Fang
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1216

Mr Yeo Siew Chi
Corporate Communications & CSR
Singapore Press Holdings 
DID: 6319 1586

Ms Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings 
DID: 6319 1553


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor;
 the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (
* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classifieds

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds, Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

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