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Bloomberg Media partners SPHMBO to bring interactive newsroom outdoors

Singapore, 29 November 2016 – Bloomberg Media has partnered with SPHMBO to bring its live premium business content directly to Singapore's Central Business District. Bloomberg TV will broadcast on a large digital screen at Chevron House in the morning and be accompanied by a unique interactive pop-up installation running from 29-November to 1-December that gives audiences a first-hand look into Bloomberg's ever-evolving newsroom. 
 
Bloomberg Media connects viewers to a global network of business news and information while providing relevant insight and analysis anytime, anywhere, and on any platform. From introducing dedicated Bloomberg Technology coverage to deepening its reach across digital platforms with an APAC regional Facebook page, Bloomberg Media has expanded significantly in the past year.
 
With the intent of sharing that growth with audiences, Aviator at Kinetic, the global specialists in providing media and marketing solutions, developed the media strategy in collaboration with Bloomberg Media and Smart Alliance to implement and execute the campaign. The highlight is the interactive pop-up installation which features a live TV studio and an interactive mock news broadcast. 

Throughout the morning, catch Bloomberg anchor, Haslinda Amin, conduct live interviews on Bloomberg TV with various newsmakers from prominent CEOs to dignified ministers of state. In the afternoon, individuals can experience life as a Bloomberg “Tech Reporter” by anchoring a mock on-air news segment. 
 
Building up to the pop-up installation is a robust outdoor media campaign, including the live broadcast of Bloomberg TV streamed on the large digital screen at Chevron House over the past three weeks at two daily time belts, 9am and 12pm, connecting PMEBs, upstart technology professionals, and entrepreneurs with business, finance, and technology news coverage on-the-go. To add visibility and dimension to the campaign, a larger-than-life screen wrap featuring Haslinda Amin, was added to bring attention to the digital screen and the event.

Mr Chito Jusi, Managing Director (APAC), Aviator said: “We were looking for the best intersection of the largest concentration of our target audience (PMEBs) and available media opportunities. We found it in Chevron House and with SPHMBO; besides other outdoor media opportunities in Raffles Place to amplify the campaign. SPHMBO’s digital screen provide the perfect amplification of the Bloomberg activation happening on the ground. And the Chevron House area provides a strong environment for Bloomberg’s audience to gather and experience the Bloomberg brand and share that experience with their friends and colleagues.”

Parry Ravindranathan, Managing Director, International, Bloomberg Media said: "The Bloomberg suite of media assets and content have expanded significantly in the past year and we wanted to provide audiences with an immersive experience that demonstrates the depth and breadth of our journalism. The Chevron House installation is one tangible example of Bloomberg's ability to deliver global and local business news stories and insightful analysis directly to our audiences."

Video can be viewed via this URL:

https://www.youtube.com/watch?v=UBvjWyXI08A 
 
Attachment:


Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402848E

For more information, please contact:

Evan Lau (Mr)
Product Development Manager
SPHMBO
Singapore Press Holdings Limited
DID: 6319 1698
Email: 
evanlau@sph.com.sg 

Chua Pei Ling (Ms)
Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1895
Email: 
plchua@sph.com.sg  


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 
The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sgzaobao.com and SPH Razor. 

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 
(* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

Properties
SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classifieds
SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.

Events and Exhibitions
Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 

Education
SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit www.sph.com.sg