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Female celebrates 20 years of FemaleGP with second instalment of The Best Dressed edition

Singapore, 24 November 2016 –  Female magazine’s annual search for Singapore’s next fashion stars has entered its 20th year and capped off the milestone with a riotous party at Cherry Discotheque earlier this evening. 

Since its inception in 1996, Female’s 50 Gorgeous People has served as an influential platform for discovering individuals with star power and charisma, some of whom have progressed to become today’s well-known personalities, including actor Pierre Png, musician Benjamin Kheng, and founder of Collate The Label, Velda Tan.

Progressive and fashion-focused, Female has always pushed for fresh initiatives such as the Female Collective, a collaborative network of influential shakers and movers of the creative scene who were brought together by the magazine. Last year, Female’s 50 Gorgeous People rebranded itself to become FemaleGP: The Best Dressed Edition – shifting its focus to identifying the aesthetes who love fashion and have an undeniable style of their own.


Twenty finalists –10 male and 10 female – were shortlisted from over 1,000 Instagram entries and Female crowned the winners at the party tonight. Darren Loke won the title for Best Dressed Male, and Parveen Hassanbhai took home the title of Best Dressed Female. For the first time, a Most Popular category was created and Isabella Chan is its inaugural winner.   

Hosted by TV presenter Liv Lo, the event included a screening of the finalists’ video interviews, a montage clip showcasing the past contest finalists from over the years, and featured music spun by Female’s own F-Collective member, Amanda Keisha Ang performing as A/K/A Sounds and DuriO, both jointly a part of the deejay group ATTAGIRL! Amongst the 300 guests were Aarika Lee, Nadia Rahmat and Aude Giraud from the Female Collective.


The award for Best Dressed Male went to co-founder of leather good label Omitir Concepts and education consultant, Darren Loke, 26 while model manager, Parveen Hassanbhai, 28 took the title for Best Dressed Female. The two were selected by Dhylan Boey, Group Editor of SPH Magazines; Noelle Loh, Editor of Female; Monica Tan, Director of Kimage; Julyen Loo, trainer/lead artist at Nars Cosmetics, and Charmaine Seah-Ong, co-founder of Elementary Co. and Female Collective member. Digital marketer, Isabella Chan, 25 won the Most Popular award.

The results were based on the finalists’ OOTD posts on Instagram; an editorial spread from the November 2016 issue of Female; and a brief video interview in which they shared their personal opinions about fashion. The Most Popular award was decided by the highest accumulated votes from all the OOTDs posted on the femalegp.sg website.


Noelle Loh, Editor of Female, said: “All the winners were deserving – for their individualistic takes on style, for not blindly follow trends and expressing their personalities through what they wear, and for setting the bar on what it means to be stylish in Singapore.” 

The Best Dressed Male and Female winners each went home with $2,600 worth of prizes, while the Most Popular winner received $1, 600 worth of prizes from sponsors and partners, including a staycation at W Singapore, and gift cards from Kimage, Nars Cosmetics and Orchard Gateway. They will also have the opportunity to be featured in an upcoming issue of Female. 

The event was made possible with the support from the following sponsors and partners: official car Mitsubishi; official hair sponsor Kimage; official makeup Nars Cosmetics; official mall Orchard Gateway; official party venue Cherry Discotheque; official F&B Luxe Catering, official artesian water Fiji Water; and prize partner W Singapore.


Please download hi-res images here: https://we.tl/NEi9vcKnhr 

ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M

For more information and images, please contact:

Chloe Chow
Marketing Manager
Female / Nuyou
SPH Magazines Pte Ltd
Tel: 6319 6173
E-mail: chloecsy@sph.com.sg

Chua Pei Ling 
Executive
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1895

Email: 
plchua@sph.com.sg


About Female

Female is Singapore’s leading fashion and beauty magazine. Every month, Female delivers to its trend- and brand- conscious readers, the hottest looks from the fashion capitals of the world, profiles of the biggest designers, and the very best in style advice; as well as all the latest beauty news, from the most revolutionary products and services, to the most up-to-the-minute trends. According to the AC Nielsen Media Index 2014, Female’s readership is 100,000. It is vibrant and dynamic, a must read for stylish fashionista and beauty junkie.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.


In addition, websites such as 
herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 


As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.


Visit 
www.sphmagazines.com.sg for more information.