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Men’s Health organises Singapore’s first online ultra-running challenge to clock 100,000 km in two months

Singapore, 1 November 2016 – The Men’s Health Virtual Run is a brand new concept in Singapore that enables runners to band together and strive towards a common goal – clocking 100,000 km in two months. Participants will also be rewarded with attractive prizes as they hit certain distance milestones and take part in various social media challenges.

The Men’s Health Virtual Run Singapore’s inaugural online ultra-running challenge will take place between 1 November and 31 December 2016. Themed “Run Your Own Race, At Your Own Pace, In Your Own Time”, runners from all walks of life will aim to clock a total distance of 100,000km in two months. Participants simply need to clock in the distance for the Virtual Run with their devices during their daily run routines or at running events, making each run a more rewarding one.

The Men’s Health Virtual Run 2016 is organised by Men’s Health magazine in collaboration with renowned sports brand ASICS and global running app RunKeeper that accurately tracks a runner’s mileage, besides providing additional information such as pace and calories burned. 

Pang Lee Cheng, SPH Magazine’s General Manager, said: “The Men’s Health Virtual Run is a proud extension of the Men’s Health brand, and aims to add a refreshing and healthy aspect to a participant’s lifestyle. It is also a product resulting from a shared belief with our sponsors, that in this social media age, technology is a core part of fitness.” 

For a start, participants will receive rewards as they accrue mileage during the Men’s Health Virtual Run. For example, there are four key milestones that one can reach – 5km, 21km, 42km and 100km. Each level allows the runner to redeem variant prizes from ASICS vouchers and spa treatments, to golf sessions and many more. Sign-up rewards worth $128 are also given to each participant and no registration fee required. Furthermore, over $10,000 worth of lucky draw prizes will be extended to all runners. These perks complement the slew of fun social media challenges that will help shape the event into a purposeful and exciting one.

Singaporean actor and host Allan Wu who is also a participant of Men's Health Virtual Run, said: “The Men's Health Virtual Run will be an exciting time for everyone to work together with one common goal of getting in better shape and fitness through running, so let's get synced up and go!" 

Jeri Chua, former magazine editor turned endurance athlete, said: “Every epic adventure starts with a single step.” Jeri competed in several international ultra races including the Tor des Geants – a 330km race through the Italian Alps.

“When I run an ultra, there's never a guarantee that I'll finish, but it's all about the journey, and what I learn along the way. 100km might seem impossible at first, but you'll be surprised what you can achieve if you just keep moving. This challenge could be the start of a life-changing experience, so get out there and take that first step!” 

Other participating celebrities and influencers include Chris Yeo, Mok Ying Rong, Anne Qi-Hui, Pris Chew, Baldwin Choy, Edwin Siew, Shan Wee, Cheryl Miles, Shaun Tupaz and Elliott Danker.

For more information about the run, visit http://www.menshealth.com.sg/vr.

ISSUED BY SPH MAGAZINES PTE LTD
Co. Regn No.: 196900476M
 

For more information, please contact:

Jasmine Koo
Assistant Manager
Marketing | Men's Health
SPH Magazines Pte Ltd  
DID: 6319 3083 
Email: jasminek@sph.com.sg  
www.menshealth.com.sg

Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553
Email: cvanni@sph.com.sg

About Men’s Health Singapore

Men’s Health is the “100% Useful” magazine for the sophisticated and active man focusing on men’s fitness, health, sex and relationships, grooming and style. Men’s Health is Singapore's no. 1 men's magazine, with a readership of 62,000 (Source: AC Nielsen Media Index 2015). For more information and to subscribe, log on to menshealth.com.sg.

About SPH Magazines 

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.