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Macao Tourism partners SPHMBO in Out-of-Home campaign

Singapore, 24 October 2016 – Macao Tourism has partnered SPHMBO, the Out-of-Home media arm of Singapore Press Holdings Limited, to launch an experiential campaign at Ocean Financial Centre underpass. Targeted at Singaporeans and working professionals, the 54m wallscape display features various Macao visuals including Macao’s unique cobblestoned pavement which lines the entire wallscape display. 

Adding on to the fun and engagement, the public stood a chance to win over 200 Tigerair travel vouchers to Macao by participating in the “Unveil and Win Your Way to Macao” sticker peel-off contest. Different parts of the wallscape were layered with stickers and all 1,500 stickers were peeled off on the first day on 13 October, making it an effective campaign.

Mr Charles Leong, General Manager of Macao Government Tourism Office Singapore shared: “Macao is increasingly an exciting destination where each visitor can experience a memorable stay in any manner the visitor wishes. The combination of food and entertainment that Macao offers, perfectly illustrates the harmonious mix of Chinese and Portuguese cultures, plus the countless ways to explore which will surprise at every turn. Hence, we are showing some ways of exploring Macao, like with families, friends, as a couple or a solo visitor, through this interactive campaign with an eye-catching 54m wallscape.” 

Macao has been a Special Administrative Region (SAR) of the People’s Republic of China since 20 December 1999, and benefits from the principle of “one country, two systems”. The tiny SAR is growing in stature and recognition as the number and diversity of its attractions transform it into a key entertainment centre of Asia. Its long history under the Portuguese resulted in a unique society combining the East and West. Having been accorded the UNESCO World Heritage status, Macao is a world-class destination that preserves its multi-cultural heritage alongside state-of-the-art tourist facilities, and complemented by a full calendar of festivals, sports and special events year round.

The wall mural will be featured along Ocean Financial Centre underpass until 9th November 2016.

Video highlights of the campaign can be viewed via this URL:
https://www.youtube.com/watch?v=oWKTZuoxL-c

Attachments:



Issued by Singapore Press Holdings Limited
Co. Regn. No. 198402848E

For more information, please contact:

Evan Lau (Mr)
Product Development Manager
SPHMBO
Singapore Press Holdings Limited
DID: 6319 1698
Email: 
evanlau@sph.com.sg 

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
Email: 
derorw@sph.com.sg  

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, 
zaobao.sgzaobao.com and SPH Razor. 

On an average day, 2.4 million* individuals or 58 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (
* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like 
hardwarezone.com,herworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classifieds

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.


SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.


Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.