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SPH Magazines launches brand campaign as all-in-one media solutions provider

Singapore, 26 September 2016 – SPH Magazines Pte Ltd (SPH Magazines) today announced the launch of its latest brand campaign – positioning itself as an all-in-one media solutions provider, with direct access to all audience segments of women, men and the affluent.  

Central to the brand message is SPH Magazines’ capabilities in enabling brand owners and marketers to reach a broad spectrum of audience segments. This is achieved via multiplatform touch points of its 102-strong magazine titles, allowing advertisers to enjoy unparalleled access to 9.7 million women, men and luxury consumers.   

As a leading and award-winning publisher in the region, SPH Magazines has an extensive portfolio of publications and an equally strong footprint in the digital space, spanning 102 print magazines and their digital editions, and 43 websites.  

Leveraging on the strength of this extensive network, SPH Magazines is well placed to provide advertising partners with options to target a specific audience network or all of them. These are: the Women’s Network, Men’s Network and the Luxury Circle.

The Women’s Network offers advertisers access to an unprecedented 2.5 million discerning female consumers in Asia. The network’s audience comprises shoppers, fashion and beauty fans, brides-to-be, mothers and working professionals, and these well-heeled women trust the content from SPH Magazines' network of 15 leading brands.

The Men’s Network connects with hard-to-reach 3 million astute male consumers in Asia, with seven leading brands that are trusted by readers to make informed decisions. It includes active and financially-secure men, car lovers, modern home owners, IT enthusiasts and sophisticated professionals.

The Luxury Circle is the gateway to 4.2 million affluent consumers across Asia. With 12 premium brands in its network and C-suites readers including entrepreneurs, business leaders and the social elite, advertisers can multiply their ROI on campaigns across multiple touch points. 

Together, all three networks offer unparalleled access to 9.7 million women, men and luxury consumers. By connecting directly with them, marketers and brand owners can amplify key messages on their brand, engage readers creatively and holistically on multiple touch points, and aggregate different audience segments tailored to meet their objectives.

Mr Loh Yew Seng, CEO of SPH Magazines, said: “Our impressive and extensive reach across several audience networks and segments in Singapore and the region places SPH Magazines in pole position to partner any brand owner in mapping out effective media strategies and campaigns. This is complemented by the SPH Magazines 360 Solutions approach to any advertising plan, providing added assurance to marketers and brand owners that customer-centric and tailor-made advertising proposals are our focus.”

SPH Magazines’ latest brand campaign kicks off in conjunction with FIPP Asia Pacific 2016 on 27 to 28 September at Pan Pacific Singapore. Organised by FIPP, the network for global media, which represents content-rich companies or individuals involved in the creation, publishing or sharing of quality content, FIPP Asia Pacific 2016 is an international conference bringing together top business leaders and independent experts from markets in the APAC region and beyond to share knowledge and insights in current and future media innovation.

SPH Magazines is a presenting sponsor at the FIPP Asia Pacific 2016. Geoff Tan, Managing Director (Luxury and Custom Publishing) and Joseph Lee, Managing Director (New Media) of SPH Magazines, will be amongst the keynote speakers addressing the transformation of brands under SPH Magazines' umbrella of over 100 titles for a multi-platform world, and how they have tackled challenges facing traditional media head-on and created innovative all-in-one solutions for valued clients.

Download SPH Magazines brand campaign visuals at:https://we.tl/RDHCTI3MXz


Issued by SPH Magazines Pte Ltd
Co. Registration. No. 196900476M
 

For more information, please contact:

Sheryl Chen
Senior Marketing Manager

SPH Magazines Pte Ltd
DID: +65 6319 3085
E-mail: csheryl@sph.com.sg

Athena Kang
Assistant Manager, Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1225

E-mail: athenak@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.


In addition, websites such as 
herworldPLUS.comHardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 


As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.


Visit 
www.sphmagazines.com.sg for more information.