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This Mid-Autumn, light up your lantern with your smartphone

- Gardens by the Bay shines new light on the familiar, beginning with the traditional lantern procession 

SINGAPORE, 30 August 2016 – First came the candle, then the light bulb. Now, the newest method to light up Mid-Autumn lanterns could just be the ubiquitous smartphone. This is what Gardens by the Bay will be encouraging visitors to do at its first interactive lantern procession, which will be happening during the official launch of Mid-Autumn @ Gardens by the Bay on 4 September.

At a demonstration held at the Supertree Grove yesterday (29 August), Gardens by the Bay staff showcased how the interactive lantern will work. Lecturers from the Singapore University of Technology and Design designed and conceptualised this modern lantern, which is powered by a smartphone app, just for the Mid-Autumn celebrations at the Gardens.

Visitors simply download the “Mid-Autumn @ Gardens by the Bay” app, and fit a specially-designed lantern casing over their smartphone.  As they walk by the giant lantern sets on display around the Gardens, Bluetooth beacons installed at each giant lantern set will trigger the app to emit light in an array of colours. The colours will change with each lantern set, creating a shared magical experience for all participants. 

The public can also look forward to enjoying the sight of some 4,000 lanterns painted by the community in Colonnade of Lights (灯廊) near the Supertree Grove. There will be free nightly cultural performances with the theme “Moon | Conversations” (“古今秋月:艺汇滨海湾”), a collaboration with the National Arts Council (NAC), as well as craft booths (手工摊位), which offer activities like lantern decorating, calligraphy and guessing of riddles. Also happening every night are free storytelling sessions (讲故事), where storytellers from The Theatre Practice and National Library Board (NLB) spin tales of the moon. 

The ever-popular Food Street (小吃街) is making a return, this time with non-traditional fare like salted egg fries and chilli crab mantou

Making a debut at Gardens by the Bay is the multimedia installation, Ron Arad’s 720°, which is brought in by the Singapore International Festival of Arts. Resembling a giant lantern, the 18-metre-wide circular structure made up of 6,000 silicon strands will light up with projected imagery and videos. 

President Tony Tan will launch Mid-Autumn @ Gardens by the Bay on 4 September

In line with this year’s theme of Mid-Autumn with a difference, the Flower Dome will showcase the Tribal Tempo floral display (野性节拍花开展), where unusual plants and colourful flowers from South Africa take centrestage in a safari-theme display. Tribal Tempo will run from 9 September to 30 October, and visitors enjoy special ticketing promotions during the Mid-Autumn @ Gardens by the Bay period. 

This year’s Mid-Autumn celebrations is jointly organised by Gardens by the Bay, Chinese Media Group of Singapore Press Holdings and NAC, in partnership with NLB and People’s Association. 

Media Invitation

Your journalist and photographer/ camera crew are cordially invited to the official launch of Mid-Autumn @ Gardens by the Bay. 

OFFICIAL LAUNCH OF MID-AUTUMN @ GARDENS BY THE BAY 
Guest of Honour: President Tony Tan Keng Yam
Date: Sunday, 4 September 2016
Time: 6.30 - 8.30 pm 
Meeting pt: Main entrance of Gardens by the Bay

Programme:

Time Programme Location
6.30pm Arrival of Guest-of-Honour President Tony Tan Main Arrival 
6.35pm Official Launch of Mid-Autumn @ Gardens by the Bay  by GOH Golden Garden
6.50pm Tour of the Mid-Autumn @ Gardens by the Bay by GOH
 · Lantern Sets 
· Opening performance by National Arts Council
· Cheque Presentation for President’s Challenge 2016
· SPH Colouring Day 
Supertree Grove
8.00pm Start of interactive lantern procession Supertree Grove
8.30pm End of interactive lantern procession Bayfront Plaza


Please confirm your attendance with Francis Mah of Corporate Communications & CSR by 2 September.

Attached: 
1. High resolution photos of the large lantern sets, interactive lanterns and Colonnade of Lights can be downloaded here: https://www.dropbox.com/sh/e4snm4hkxntlqsn/AAArkBm8mGrM8ZwQ_KNWcfwNa?dl=0
Credits: Gardens by the Bay

2. Media Invite and Programme


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For media queries, please contact:


Ms Susan Tan
Manager
Cultural Industry Promotion
Chinese Media Group
Singapore Press Holdings
DID: 6319 1902
Email: tanccs@sph.com.sg


Ms Ellie Chua
Senior Executive
Cultural Industry Promotion
Chinese Media Group
Singapore Press Holdings
DID: 6319 1517
Email: elliec@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications & CSR 
Singapore Press Holdings
DID: 6319 1028
Email: mahys@sph.com.sg


Ms Vanni Cheong
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 1553
Email: cvanni@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group (EMTM) comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and their respective student publications
. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group (CMG) publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sgomy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.