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Asia’s largest beer festival heads to Hong Kong this December

Singapore, 25 August 2016 – Following the success of Beerfest Asia in Singapore, Asia’s largest beer festival will be making its first foray overseas as it heads to Hong Kong!

From 1 – 4 December 2016, Beerfest Asia Hong Kong will be held at West Kowloon, the up-and-coming vibrant cultural quarters which overlooks the Victoria Harbour. 
Beer enthusiasts can look forward to tasting a wide selection of specialty craft beers and commercial favourites at the four-day event, ranging from fresh locally-brewed craft beers such as Gweilo Beer and Little Creatures to a wide variety of award-winning craft beers and ciders from around the world brought in by specialist beer importers, including Bel-Boy Express, Seven Brews, Bestbev, Artisan Imports, Red Mill Limited and more. Visitors will be spoilt for choice at Beerfest Asia Hong Kong. There will also be a variety of gourmet treats and beer-friendly snacks for visitors to munch on – a great accompaniment to the wide variety of beer selections!

Aside from beers and grub, visitors will be wowed by the entertainment line-up of more than 20 international tribute acts, local bands and DJs. Flying in from Australia exclusively for the festival will be “Killer Queen”, dubbed the world’s top tribute band, who will be performing classic Queen hits. John Blunt the lead singer of Killer Queen has also recently been cast as Freddie Mercury in the ITV docu-drama “The Great Pretender: Freddie Mercury Revealed”. Joining Killer Queen will be another renowned Australian tribute act All Stars Showstoppers performing as Abba and The Rolling Stones.

Festival goers can also look out for engaging games such as Beer Pong, darts and more, to keep them entertained! 

Beerfest Asia Hong Kong also presents the opportunity for companies in the beer, alcohol, food & beverage, hospitality related industries to try out new beer products and network with trade suppliers and wholesalers. A special “Trade Session” will take place on 1 December, between 4pm to 6pm before the festival is opened to the public. Industry participants who are keen on this private session can register via the Trade section on the festival’s official website at http://www.beerfestasiahk.com/.

Tickets are now available on http://www.ticketflap.com/beerfestasia.  Limited 1-Day Early Bird Passes at HKD$100 for 1 and 4 December (includes 1 Free Beer) and HKD$190 for 2 and 3 December (includes 2 Free Beers) are available now till 23 September

The event is organised by Sphere Exhibits Pte Ltd, the events and exhibitions arm of Singapore Press Holdings Limited, with event partner PICO International (Hong Kong) Ltd. 

Festival Details

Dates & Times: 

Dates
Public
Thursday, 1 December 2016
6pm to 11pm (Trade Hours: 4pm to  6pm)
Friday, 2 December 2016
4pm to 11pm
Saturday, 3 December 2016
12pm to 11pm
Sunday, 4 December 2016
12pm to 10pm
Venue: West Kowloon

Website: www.beerfestasiahk.com
Facebook Page:  www.facebook.com/beerfestasiahk 
Instagram: 
@beerfestasiahk

Media Partners: 
Action Asia, Coaster Magazine, HK Magazine, International New York Times and South China Morning Post


Ticketing Details
This is a general admission event i.e. free seating and standing.

1-Day Early Bird Pass 

(Limited quantity available till23 September)
HK$100* (1 & 4 Dec) / HK$190* (2 & 3 Dec)
1-Day Standard Pass HK$150* (1 & 4 Dec) / HK$260** (2 & 3 Dec)
1-Day At-The-Door Pass HK$170* (1 & 4 Dec) / HK$280** (2 & 3 Dec)

* Each ticket includes one complimentary welcome beer, excludes HK$10 ticketing charge.
** Each ticket includes two complimentary welcome beers, excludes HK$10 ticketing charge.



Issued by Singapore Press Holdings Ltd

Co. Regn. No. 198402868E 

For more information, please contact:

Cherie Loh (Ms)
Senior Marketing Executive
Sphere Exhibits Pte Ltd
DID: (65) 6319 4034
Email: 
lcherie@sph.com.sg

Chua Pei Ling (Ms)
Corporate Communications & CSR Executive 
Singapore Press Holdings Ltd 
DID: (65) 6319 1895
Email: 
plchua@sph.com.sg 


About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele. 

Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. 


SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

For more information, please visit www.sph.com.sg