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SPH’s Chinese Media Group leads in “GAMSIA365” campaign to encourage showing appreciation for little things in life

Singapore, 24 August 2016 - “Spreading cheer every moment, every day” - this is the concept behind the “Gamsia365” campaign, a new corporate social responsibility initiative by Singapore Press Holdings’ (SPH) Chinese Media Group (CMG). 

On 8 September, CMG will be introducing an “upsized” Chinese news and infotainment website under the refreshed zaobao.sg brand. Managed by CMG Digital, the website will incorporate the content and values of CMG’s three flagship papers – Lianhe Zaobao, Lianhe Wanbao, and Shin Min Daily News. In conjunction with the enhanced website, “Gamsia365” is launched with the aim to encourage and embrace the spirit of showing appreciation to people who make one’s day through small gestures. 

Ms Han Yong May, Digital Editor of Chinese Media Group and Associate Editor of Lianhe Zaobao. said: "The enhanced zaobao.sg will encompass the best of Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News. Over the years, the three publications have reached out to the community through activities like "Reading with the Community" (陪你看报纸) and "Zaobao Gives" (早报送暖), and helping the needy and spreading positivity through news reports about kind deeds or civic mindedness.”

"With “Gamsia365”, we wish to remind ourselves and our readers to be appreciative of the little things that people do for you, whether you’re in need of help or not. While showing appreciation for others, we hope to encourage people to pay it forward as well. Everyone can help make someone else's day better through small gestures."

The name “Gamsia365” was chosen to represent the hyper-local nature of this outreach effort, as the Hokkien phrase "gamsia" (meaning "thank you") is a familiar part of our Singlish culture, even to non-Hokkien speakers. Anyone could say "gamsia" when shown a nice gesture, which could be a stranger offering to share his umbrella on a rainy day, a colleague who holds the door for you when your hands are full, or even the office cleaner who greets you with a smile every morning. 

From 24 August, members of the public can join in the "Gamsia365" effort and show their appreciation for someone by sharing their stories, photos, or videos on http://gamsia365.zaobao.sg, or posting them on Facebook / Instagram with the hashtags #gamsia365 and #早晚好心情.

“Gamsia365” is organised by SPH's Chinese Media Group, and supported by campaign partner Teck Wei Credits, a local motoring service company.

Please see attached Chinese media release and visual for the new website. 



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 


For media queries, please contact: 

Ms Janet Ong
Digital Product Specialist
Chinese Media Group
SIngapore Press Holdings
Tel: 6319 2348
Email: 
ongjl@sph.com.sg 

Mr Francis Mah
Senior Manager
Corporate Communications & CSR 
Singapore Press Holdings
DID: 6319 1028
Email: 
mahys@sph.com.sg

Ms Vanni Cheong
Assistant Manager
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1553

Email: cvanni@sph.com.sg 

About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Media 

The English/Malay/Tamil Media group (EMTM) comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and their respective student publications
. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group (CMG) publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, zaobao.sgomy.sg and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.comherworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


Properties

SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.


Other Businesses

Online Classified


SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


Education

SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit 
www.sph.com.sg.