SINGAPORE, March 22, 2006 – Singapore´s leading media group Singapore Press Holdings announces the launch of the second SPH Ink Awards, an annual competition honouring excellence in print advertising.
To embrace more players in the media industry, participation in the awards is now extended to media agencies through the creation of an additional category for creative buys and special buys. Examples of creative buys include ads using odd-shaped space while specials buys refers to more uncommon requests like inserts, false page one covers, belly bands and stick-on ads. Finalists for this new category will be chosen based on their media strategy, uniqueness and ability to use the print media creatively in the context of the campaign message.
In addition, there will be added emphasis on Chinese, Malay and Tamil ads as creativity transcends languages. Hence, there will be separate categories for Chinese/Malay/Tamil ads instead of lumping them in the same categories as English ones.
“SPH publications offer a plethora of advertising solutions, from display ads, classified ads, magazine ads to creative buys. The new categories are added in recognition of the creative work that leverages on the print medium´s different capabilities,” said Mr Leslie Fong, Executive Vice-President of SPH Marketing.
Winners will be announced in a gala event in August 2006. Winning advertisements will be featured in SPH publications, with credits given to the winning agencies. Last year, the SPH Ink Awards attracted more than 200 entries from 37 agencies, with 57 entries making it to the finals.
Added Mr Fong: “A successful print ad is one that is able to maximise the strengths of the medium - in providing permanence and credibility - to tell the message. There are many creative talents in the industry who are able to achieve that and we want to reward their work. Creativity is the lifeblood of the media industry. SPH wants to play its part in recognizing and honouring excellence.”
As the main thrust is to celebrate local print creativity, all entries must originate from Singapore and have appeared in specified SPH publications. Entries deemed by the jury to be local adaptations of existing international material will be disqualified. The event is supported by the Association of Accredited Advertising Agents Singapore.
All entries should be sent to The SPH Ink Awards, c/o the Association of Accredited Advertising Agents Singapore, 32 Pekin Street, Far East Square #05-01, Singapore 048762. For more information, visit http://www.asiaone.com.sg/inkawards.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
For enquiries, please contact:
Mr Willy Tan
Senior Brand Manager
Main board listed Singapore Press Holdings Limited is the leading media company in Singapore, in the print, Internet and broadcasting platforms. It publishes 13 newspapers in the four official languages and more than 80 magazine titles. Everyday, 2.8 million individuals, or 88 per cent of the people above 15 years old, read one of the SPH publications. Its Internet Business Unit manages the online editions of SPH’s major newspapers, which enjoy over 100 million pageviews from 6 million unique visitors every month.
SPH also owns a 20% stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40% stake in MediaCorp Press Pte Ltd, which publishes free sheet Today. SPH has a 70% stake in UnionWorks which operates two entertainment radio channels, UFM 100.3 FM in Chinese and WKRZ 91.3 FM in English, and owns an 80% stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest LED network media company.